Paid Social Media Manager
About The Position
The Paid Social Media Manager is responsible for the strategic planning, optimisation, and execution of paid social media campaigns across multiple platforms. Reporting to the Head of Platform Partnerships, the role works with internal and external stakeholders to deliver high-performing campaigns. It focuses on using paid social strategies to strengthen the company’s B2B presence and distribute partnership content to designated audiences. The role’s primary objective is to deliver strategic paid social campaigns for client-integrated campaigns in the North American region that achieve projected KPIs. The manager develops and manages campaigns, analyses performance data, and provides actionable insights. Campaigns across multiple social platforms support lead generation, brand awareness, and engagement.
Requirements
- Proven experience in a paid social media role, managing campaigns from strategic ideation and setup through execution, optimisation, and reporting.
- Track record of using data analysis to optimise campaigns, turn complex performance data into actionable insights, and confidently present findings to stakeholders and clients.
- Experience managing multiple projects simultaneously in a fast-paced environment, with strong organisational skills, attention to detail, and the ability to meet deadlines.
- Experience collaborating with cross-functional teams, including media strategy, content, and sales.
- Deep technical knowledge of paid advertising on Meta Business Suite, LinkedIn Ads, X, and YouTube.
- Advanced proficiency in Excel and Google Sheets, including complex formulas, pivot tables, and data visualisations for performance reporting.
- Strong social media content curation and creation, writing, and editing skills tailored to different platforms and audiences.
- Curiosity and commitment to staying current on social media marketing trends, algorithm changes, and emerging best practices.
- Ability to work on a global team spanning multiple time zones, including occasional calls before or after normal work hours.
Nice To Haves
- Agency experience.
Responsibilities
- Develop, plan, set up, and optimise paid social media campaigns across Meta, LinkedIn, X, YouTube, Reddit, and other platforms.
- Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI.
- Conduct A/B testing of ad creatives and targeting options to improve performance.
- Work with the media strategy team to deliver campaigns that meet preset client and agency objectives and engage target audiences to achieve KPIs.
- Define campaign KPIs and benchmarks within allocated budgets.
- Translate campaign performance data into clear, actionable insights for stakeholders using visually engaging presentation decks.
- Present campaign strategies and performance updates to internal stakeholders and external clients.
- Stay current on industry trends, algorithm changes, and best practices.
- Collaborate with cross-functional teams using proactive communication and problem-solving.
- Align social media strategies with broader digital marketing and business objectives as part of the B2B marketing team.
- Collaborate with media leads, content leads, sales, and other marketing team members to ensure cohesive campaign execution.
Benefits
- Highly competitive pension or 401(k) plan.
- Private health insurance.
- 24/7 access to counselling and wellbeing resources through the Employee Assistance Program.
- Work From Anywhere program allowing work from any location where the employee has the legal right to do so, for up to 25 days per year.
- Generous annual and parental leave.
- Dedicated days off for volunteering and moving home.
- Free access to The Economist content, including an online subscription, apps, and podcasts.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
