Marketing Associate IV | Paid Media & Paid Social

Linda Werner & Associates

19h•Remote

About The Position

An experienced Paid Media professional specializing in Paid Social is sought to support Corporate Marketing and Public Affairs initiatives for a leading global technology organization. This role is part of an in-house Global Media team that develops, executes, and optimizes digital media campaigns across major social platforms. The associate will collaborate with Marketing, Decision Science, Creative, Marketing Technology, and external agency partners to execute integrated media strategies and drive measurable business outcomes. The position focuses on paid social advertising, media planning, campaign execution, performance analytics, and digital advertising technology. The successful candidate will manage campaign operations, troubleshoot execution challenges, analyze performance data, and partner effectively with internal teams and external agencies in a fast-paced environment. This is a 12-month contract role, remote in the United States, with an expected schedule of 40 hours per week, eight-hour shifts Monday through Friday.

Requirements

At least 7 years of professional experience in digital media, including at least 3 years of hands-on paid social advertising experience.
Expert-level proficiency with Meta Ads Manager and strong familiarity with other paid social and digital advertising platforms.
Demonstrated experience developing, executing, and optimizing paid media strategies and campaigns.
Strong understanding of digital advertising operations, campaign trafficking, audience targeting, and performance optimization.
Experience analyzing campaign results, monitoring media delivery, and providing actionable performance recommendations.
Knowledge of A/B testing, campaign measurement, and marketing effectiveness methodologies.
Experience supporting campaign reporting, quality assurance, and execution across multiple stakeholders.
Strong analytical and problem-solving skills, including the ability to interpret complex media performance data.
Excellent communication, organizational, and project management skills.
Proficiency with Google Workspace and spreadsheet-based analysis, including pivot tables and advanced formulas.
Ability to manage competing priorities and deliver results in a fast-paced, evolving environment.
English language proficiency is required.

Nice To Haves

Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
Professional experience within a media agency, advertising technology company, or major brand marketing organization.
Experience managing paid media initiatives for large, recognizable consumer or technology brands.
Familiarity with advanced marketing measurement tools and methodologies, including Media Mix Modeling (MMM), Brand Lift Studies, Conversion Lift Studies, YouGov, and Omni measurement solutions.
Experience supporting both direct-response and brand-awareness campaigns.
Understanding of advertising technology, marketing data solutions, and integrated media measurement.
Demonstrated experience executing and optimizing digital paid social campaigns, rather than a background focused primarily on traditional media, broadcasting, public relations, or general communications.

Responsibilities

Support the planning, execution, and optimization of Corporate Marketing and Public Affairs campaigns across Meta platforms and other paid social channels.
Manage campaign details, timelines, deliverables, approvals, and launch readiness.
Execute media plans aligned with marketing objectives, audience strategies, and business priorities.
Oversee campaign setup, trafficking, quality assurance, troubleshooting, and reporting.
Monitor campaign delivery, budget pacing, audience performance, and overall effectiveness.
Conduct campaign health checks to identify performance trends, risks, and optimization opportunities.
Analyze campaign data and recommend adjustments to improve performance and media efficiency.
Support campaign measurement, performance reporting, and ongoing learning initiatives.
Partner with analytics and research teams to evaluate campaign effectiveness and turn findings into actionable recommendations.
Use Meta Ads Manager and other digital advertising platforms to support campaign activation and optimization.
Support audience targeting strategies, creative testing, and campaign performance analysis.
Implement A/B testing and structured learning agendas to improve marketing effectiveness.
Contribute to measurement initiatives involving brand lift, conversion lift, and media mix modeling.
Apply data-driven insights to optimize paid social strategies across brand and performance marketing initiatives.
Collaborate with Marketing, Decision Science, Creative, and Marketing Technology teams to align campaign execution with business objectives.
Coordinate with external media agencies on campaign launches, delivery, pacing, optimization, and troubleshooting.
Ensure agency partners follow established service expectations, advertising best practices, and platform guidelines.
Identify and resolve technical or operational challenges affecting campaign delivery, measurement, or creative execution.
Use AI tools, internal resources, and advertising platform expertise to streamline workflows and resolve issues.
Improve campaign execution workflows, reporting processes, and quality assurance standards.
Maintain documentation, trafficking checklists, naming conventions, and operational best practices.
Identify opportunities to increase efficiency, accuracy, and scalability across media operations.
Support continuous improvement initiatives within the Global Media organization.