Paid Search Manager
About The Position
The Paid Search Manager assists in planning, implementing, and maintaining search marketing campaigns. The role is essential to day-to-day account operations and is suited to a resourceful, detail-oriented person who works effectively in a fast-paced, team-based environment. Advanced strategic thinking is not expected, but the manager should show initiative and participate in advanced projects. This is a remote role that requires close collaboration with a team. Townsquare Ignite combines Townsquare Media’s digital properties, proprietary advertising technology, and first-party audience data to deliver advertising campaigns across multiple platforms. The Paid Search Manager supports client campaigns by managing performance, budgets, reporting, and account records, and may support special projects and the development of search strategies. The role includes regular virtual team meetings with the camera on to encourage collaboration and communication. The position offers a competitive base salary and bonus plan, training opportunities, and potential for internal career growth.
Requirements
- Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising, or Marketing.
- 1–2 years of hands-on experience buying media through Google and Bing, with a proven track record of exceeding client goals.
- Intermediate proficiency with Excel, PowerPoint, and Word.
- Ability to work independently and as part of a team.
- Excellent interpersonal and communication skills, including the ability to speak and write clearly and persuasively.
- Ability and aptitude to learn new skills and procedures.
- Above-average problem-solving and troubleshooting skills.
- Strong organizational skills and attention to detail.
- Strong mathematical and analytical skills.
- Strong understanding of digital advertising and the digital media landscape.
Nice To Haves
- Experience managing home services Search and LSA accounts.
Responsibilities
- Plan, execute, and optimize SEM campaigns to drive engagement and conversions.
- Build keyword lists, analyze search volume, and make recommendations.
- Set up paid search campaigns within advertising platforms.
- Write text creative for paid search campaigns.
- Manage day-to-day campaign performance, including bid recommendations, execution details, and budgets/accounting to meet client goals and KPIs.
- Track return on investment and advertising spend across accounts monthly.
- Stay current on best practices, bid management systems, keyword development tools, and industry research.
- Pull and analyze daily campaign reports.
- Prepare monthly reports and performance insights that support client business objectives.
- Troubleshoot technical and performance issues.
- Deliver tasks on time.
- Support special projects and assist the Associate Paid Search Manager with developing search strategies.
- Maintain account records, including insertion orders, Asana tickets, and email correspondence.
- Participate in regular virtual team meetings with the camera on and communicate actively with colleagues across departments.
Benefits
- Competitive base pay plus bonus plan.
- Three weeks of paid time off.
- Nine paid holidays, including two personal/floating holidays.
- Health, dental, and vision coverage.
- 401(k).
- Company-provided laptop.
- Continuous training opportunities.
- Fully remote opportunity.
- Unlimited growth potential and a stated policy of promoting from within.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
