Manager, Paid Search

Real Chemistry

1d•$60,000 - $80,000•Hybrid

About The Position

Real Chemistry is seeking a Manager, Paid Search to join its Biddable Media team. The role is responsible for end-to-end execution, performance, and day-to-day management of paid search campaigns across assigned accounts. The Manager translates client objectives into tactical campaign strategies, oversees optimization and budget management, identifies account-growth opportunities, and communicates performance insights and recommendations to clients and internal stakeholders. The position also coordinates day-to-day projects, delegates and oversees campaign work, and mentors junior team members while developing leadership capabilities. The position is hybrid and may be based in any of Real Chemistry’s US offices in New York City, Boston, Chicago, Carmel, Lambertville, or San Francisco, or remote within the US, depending on team and business needs. Employees within a one-hour commute of an office are expected to attend in person two days per week, either at a Real Chemistry office or onsite with clients. Work arrangements may vary by role and location. Real Chemistry describes itself as a global healthcare communications and marketing agency serving pharmaceutical and biotech clients. It highlights a people-centered culture, collaboration, innovation, and AI-driven insights. Its benefits program varies by region and includes generous holidays and paid time off, options for private medical, dental, and vision plans, savings support, mental wellness coaching, access to LinkedIn Learning, and office snacks in key markets.

Requirements

At least 3 years of professional experience managing digital media campaigns, including significant hands-on paid search experience.
Strong expertise in Google Ads, Microsoft Ads, and paid search campaign management.
Experience managing campaigns end to end, including planning, setup, launch, optimization, reporting, and performance analysis.
Strong understanding of bidding strategies, keyword management, audience targeting, attribution, conversion optimization, and campaign measurement.
Ability to monitor campaign performance, manage budgets and pacing, and optimize toward established KPIs.
Experience developing forecasts, tracking spend, and maintaining accurate monthly budget actualization.
Ability to troubleshoot platform, tracking, tagging, attribution, and reporting issues.
Experience translating campaign data into insights, performance narratives, and optimization recommendations.
Strong client communication, presentation, analytical, critical-thinking, and problem-solving skills.
Project-management, organizational, and prioritization capabilities, including coordinating deliverables across multiple accounts and teams.
Experience delegating tasks, overseeing campaign workstreams, or mentoring and training junior team members.
Proficiency in Microsoft Excel, PowerPoint, and relevant reporting and analytics platforms.

Nice To Haves

Experience with bid management, analytics, and attribution tools is preferred.
Pharmaceutical and healthcare marketing experience is preferred but not required.

Responsibilities

Own day-to-day execution and performance of paid search campaigns across Google Ads, Microsoft Ads, and supporting search technologies, from planning and setup through launch, optimization, and reporting.
Develop tactical paid search strategies aligned with client objectives, audience strategies, KPIs, and integrated media plans; contribute to campaign forecasts, planning inputs, and data analysis.
Oversee campaign launches, including setup, trafficking, quality assurance, tracking, tagging, and delivery requirements.
Manage campaign pacing, budgets, and ongoing optimization, using real-time performance data to meet client KPIs and improve account performance.
Track campaign spend, maintain budget forecasts, actualize budgets monthly, and proactively communicate pacing or delivery risks.
Troubleshoot platform, tracking, attribution, trafficking, and reporting issues.
Translate campaign data into performance narratives, actionable insights, and optimization recommendations connected to client objectives.
Identify and recommend account evolutions, testing opportunities, and platform innovations to improve effectiveness and support account growth.
Communicate account status, performance, and recommendations to clients and vendors; participate in client meetings and lead day-to-day discussions with senior-leadership support as appropriate.
Develop paid search strategies, performance recommendations, and presentations for internal and external stakeholders.
Coordinate account projects and collaborate with Integrated Media, Analytics, Strategy, Ad Operations, Creative, and Client Experience teams.
Delegate and oversee work assigned to Associates and Senior Associates, dividing projects into tasks and ensuring timely, accurate deliverables.
Mentor and train junior team members on platform execution, campaign processes, and best practices.
Contribute to process improvements, documentation, training materials, automation initiatives, and emerging platform capabilities.