Paid Search Manager

Vida Shoes International

11h•Remote

About The Position

Vida is seeking an experienced, analytical Paid Search Manager to manage and grow paid search programs across multiple direct-to-consumer brands in its portfolio. The role independently owns day-to-day strategy, execution, optimization, testing, reporting, and performance management for assigned brands, while working closely with the Senior Manager, Paid Search and Director of Paid Media. The ideal candidate brings hands-on experience managing significant Google Ads budgets across e-commerce accounts and a track record of growing revenue and improving ROAS, combining technical platform knowledge with commercial judgment to scale revenue efficiently. The manager oversees paid search and Shopping campaigns across Google Search, Google Shopping, Performance Max, Demand Gen, and Microsoft Ads. The position includes campaign and product-feed management, performance analysis, budget pacing, testing, and reporting. Success involves growing profitable revenue, meeting business targets, maintaining strong Merchant Center and feed health, identifying growth opportunities, and communicating clear recommendations to the Senior Manager, Paid Search. The posting is marked #LIREMOTE.

Requirements

5–6+ years of hands-on paid search and Google Ads experience, preferably in an agency, multi-brand organization, or D2C/e-commerce business.
Strong experience independently managing multiple paid search accounts simultaneously.
Demonstrated experience managing significant paid media budgets and accountability for revenue and ROAS goals.
Strong D2C/e-commerce experience and understanding of paid search’s contribution to business growth.
Advanced hands-on knowledge of Google Search, Google Shopping, Performance Max, Demand Gen, Google Merchant Center, and Microsoft Advertising.
Advanced understanding of Google Smart Bidding, including Target ROAS and value-based bidding strategies.
Strong experience with Shopping campaign structures, product segmentation, and product-level performance analysis.
Hands-on experience with Google Merchant Center and product feeds.
Strong understanding of campaign structures, match types, keyword strategy, search-term analysis, and negative keyword management.
Ability to determine whether performance issues are driven by bidding, budget, feed quality, campaign structure, conversion rate, tracking, competition, seasonality, or other factors.
Strong understanding of e-commerce KPIs, including revenue, ROAS, conversion rate, CPA, AOV, CPC, impression share, and profitability.
Strong analytical and problem-solving skills, including the ability to turn complex performance data into actionable recommendations.
Advanced proficiency in Excel and/or Google Sheets.
Strong attention to detail and ability to QA campaign setups, budgets, conversion tracking, feeds, URLs, promotions, and account changes.
Strong written and verbal communication skills.
Ability to independently manage multiple brands, projects, priorities, and deadlines in a fast-paced environment.
Ability to proactively bring recommendations and growth opportunities rather than relying solely on direction from senior leadership.

Nice To Haves

Experience with D2C retail, footwear, fashion, apparel, accessories, or consumer brands.
Experience managing large e-commerce product catalogs and Shopping-heavy accounts.
Experience managing high-spend Google Ads accounts.
Experience with third-party feed management platforms such as Feedonomics, Productsup, DataFeedWatch, Channable, or similar platforms.
Experience developing custom-label and product segmentation strategies.
Understanding of GA4, conversion tracking, attribution, enhanced conversions, and e-commerce measurement.
Experience managing Microsoft Ads alongside Google Ads.
Experience with Performance Max channel analysis and understanding the interaction between Search, Shopping, YouTube, Display, and other inventory within Performance Max.
Experience evaluating new customer acquisition, brand versus non-brand performance, and incremental growth opportunities.
Familiarity with Looker Studio or other reporting and visualization platforms.

Responsibilities

Independently manage and optimize paid search programs across multiple D2C and e-commerce brands.
Build, manage, and optimize campaigns across Google Search, Google Shopping, Performance Max, Demand Gen, and Microsoft Ads.
Own campaign performance against revenue, ROAS, conversion, and profitability goals.
Develop campaign structures and segmentation strategies based on product performance, category, brand, margin, seasonality, and business priorities.
Analyze product-level performance to identify leading products, underperformers, wasted spend, and opportunities to scale.
Identify opportunities to increase profitable spend while maintaining efficiency targets.
Monitor competitive activity, search demand, seasonality, promotions, and other factors that affect performance.
Manage and troubleshoot Google Merchant Center issues, including product disapprovals, warnings, feed errors, account issues, and product eligibility.
Work with product feeds and feed management platforms to improve Shopping and Performance Max performance.
Analyze and optimize product-feed attributes, including titles, descriptions, product types, Google product categories, custom labels, pricing, availability, images, and promotional information.
Develop product segmentation strategies using custom labels and other feed attributes, and partner with internal teams and feed management partners to improve product data quality and feed health.
Identify feed optimization opportunities that can improve visibility, traffic quality, revenue, and ROAS.
Develop keyword and search strategies across brand, non-brand, category, product, competitor, and seasonal campaigns.
Conduct keyword research and search-term analysis, and manage negative keywords to improve traffic quality and efficiency.
Evaluate and optimize match types, campaign structures, audiences, and account segmentation.
Develop and manage automated bidding strategies, including Target ROAS, Maximize Conversion Value, Target CPA, and Maximize Conversions.
Identify when bidding targets, budgets, campaign structure, or conversion signals may restrict growth.
Manage budgets and pacing across assigned accounts in alignment with monthly and annual revenue goals.
Recommend budget reallocations across campaigns, products, brands, and tactics based on performance and incremental growth opportunities.
Develop structured testing roadmaps covering bidding, campaign structure, Performance Max, Broad Match, landing pages, ad copy, audiences, feeds, promotions, and emerging Google Ads products.
Analyze revenue, ROAS, spend, conversion rate, CPA, CPC, average order value, impression share, and other e-commerce KPIs.
Diagnose performance changes and communicate what changed, why it changed, and what actions should follow.
Prepare weekly, monthly, and ad hoc reports with actionable insights and recommendations.
Proactively identify performance risks, account issues, testing opportunities, and areas for incremental growth.
Stay current on Google Ads product updates, automation, AI-driven campaign capabilities, and changes in paid search.
Independently own assigned accounts, grow profitable revenue, meet or exceed performance targets, manage significant budgets and accurate pacing, and maintain strong Merchant Center and feed health.
Clearly communicate account performance, risks, opportunities, and recommended actions to the Senior Manager, Paid Search, while collaborating with the broader performance marketing team.