Manager, Paid Search
WPP Media•New York, NY
•$60,000 - $140,000•Hybrid
About The Position
As a Manager, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s). WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 3+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
- Expertise in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share).
- Bid Management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.).
- Experience meeting with and delighting clients is essential.
- Desire to manage and mentor junior members of a team; prior experience as a manager a plus.
Responsibilities
- Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement.
- Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
- Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
- Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
- Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.
- Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
- Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
Benefits
- competitive medical
- group retirement plans
- vision
- dental insurance
- significant paid time off
- preferential partner discounts
- employee mental health awareness days
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What This Job Offers
Job Type
Full-time
Career Level
Manager
