Paid Search & Social Manager

Campfire Consulting • Portland, ME

8d • Hybrid

About The Position

Campfire Consulting is hiring a Paid Search & Social Manager to turn media strategy into effective execution and translate performance into clear insights. The role supports search and social campaigns for larger clients while managing a team responsible for smaller contracts. The position emphasizes deep paid-search expertise, particularly Google Ads optimization and best practices, alongside hands-on social campaign management. The manager works with media strategists, account leads, and leadership to align campaigns with broader channel strategy, improve performance, develop team practices, and explain results to clients. The position reports to the Media Director and collaborates closely with the Head of Client Strategy.

The role is hybrid, with three days per week in Campfire Consulting’s Portland, Maine office. It begins with a three-month contract period; by mutual agreement, the position may transition to full-time employment with benefits.

Requirements

• At least 2 years of experience in paid search, SEM, biddable media, or a marketing analyst role in an advertising agency.
• At least 2 years managing search and/or social buyers and developing search best practices in an agency setting.
• Hands-on experience managing Google Ads and social campaigns on primary platforms, including Meta and TikTok Ads.
• Comfort working in GA4 and CM360 and connecting platform performance to on-site behavior.
• Strong working knowledge of Excel and Google Sheets for analysis, pacing, and reporting.
• Meticulous and organized, with the ability to examine large volumes of data and notice details.
• Collaborative and thoughtful, with the ability to work alongside strategists.
• Able to make sound decisions in deadline-driven situations.
• Self-motivated and willing to ask questions, share learnings, and contribute to team growth.
• Grounded and professional, with a commitment to doing work carefully.

Nice To Haves

• Google Ads and/or Microsoft Advertising certifications.
• Previous exposure to SEO or content strategy.

Responsibilities

• Build, execute, manage, and optimize paid search campaigns across Google Ads and other search platforms as needed.
• Build, execute, manage, and optimize social campaigns on platforms such as Meta, TikTok, and Reddit.
• Regularly analyze performance data and translate it into clear insights, hypotheses, and next steps.
• Support ongoing media spend actualization and optimization.
• Serve as a hands-on search expert by proactively identifying opportunities, risks, and performance shifts.
• Collaborate with media strategists and account leads to align search and social campaigns with broader channel strategy.
• Support reporting and performance storytelling, including explaining what is happening and why it matters.
• Work with leadership to improve strategic thinking and operational practices for paid search and social.
• Teach new and contracted team members the agency’s best practices and systems.
• Manage team members executing search and social campaigns.
• Participate in regular leadership check-ins to review monthly and quarterly account trends.
• Assist with onboarding and mentoring newer team members as the search team grows.
• Support projects beyond core accounts when needed.

Benefits

• Hybrid work environment with three days in the Portland, Maine office and remote or in-office Mondays and Fridays.
• Flexible paid time off and company holidays, including a paid week off between Christmas and New Year’s.
• Health insurance, including medical, dental, and vision coverage.
• 401(k) with company match.
• Paid volunteer time.
• Profit-sharing opportunities based on agency performance.
• Parental leave and flexible schedules for caregivers.
• Possible partial relocation expense coverage for the right candidate.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed