Paid Search Manager

Adelphi Group•New York, NY

16h•$90,000 - $115,000•Hybrid

About The Position

Ptarmigan Media, part of Omnicom Media Group, is a global services media agency specializing in financial services and the B2B2C marketplace. The Paid Search Manager will lead paid search initiatives for several B2B-focused financial services clients, combining hands-on platform expertise with strategic oversight, client partnership, and cross-functional collaboration. The position is based in the New York office, with employees generally required to work in the office at least three days per week, subject to local law and any additional agency or manager direction.

Requirements

Bachelor’s degree required.
At least 4 years of digital media experience, with a strong focus on paid search in an agency or in-house environment.
Advanced working knowledge of Google Ads and Microsoft Ads.
Google Ads (AdWords) certification required.
Strong understanding of paid search performance metrics, KPIs, and optimization levers.
Strong analytical and problem-solving skills, with the ability to communicate insights and recommendations clearly.
Excellent written, verbal, and presentation skills.
Strong organization and project management skills, including the ability to manage multiple priorities in a fast-paced environment.
Advanced proficiency in Microsoft Excel, PowerPoint, and other Microsoft Office tools.
Collaborative approach, growth mindset, and desire to continuously learn.

Nice To Haves

A degree concentration in advertising, marketing, economics, finance, computer science, mathematics, engineering, or a related field is preferred.
Experience with SA360 and additional bid management platforms.
Experience with analytics and measurement tools such as Google Analytics, Adobe Analytics, Claravine, and/or MOAT.
Experience buying Discovery and YouTube inventory.
Understanding of the broader digital media landscape and how paid search integrates with other channels.
Financial Services experience.

Responsibilities

Lead the planning, execution, and ongoing optimization of paid search campaigns across Google Ads, Microsoft Ads (Bing), and other applicable search platforms.
Manage day-to-day paid search programs and optimize campaigns toward client business objectives and KPIs.
Oversee campaign pacing, forecasting, and budget management to support efficient spending and performance goals.
Serve as a key paid search contact for assigned clients and develop an understanding of their businesses, marketing objectives, and digital ecosystems.
Analyze campaign performance and turn data into actionable insights, optimizations, and strategic recommendations.
Develop and deliver weekly, monthly, and quarterly performance reporting, including insights, learnings, and next steps.
Work directly in platforms to activate, troubleshoot, optimize, and test campaigns, identifying opportunities for innovation and efficiency.
Collaborate with Strategy, Analytics, and Planning teams to deliver integrated search and digital media solutions.
Partner with publishers and technology vendors to stay informed about new features, betas, and best practices.
Contribute to thought leadership by developing points of view, standard methodologies, and process documentation.
Participate in client and internal education sessions covering paid search best practices, platform updates, and industry trends.
Maintain attention to detail and follow paid search best practices throughout the campaign lifecycle.