Paid Search Manager
About The Position
The Paid Search Manager assists with planning, implementing, and maintaining search marketing campaigns. The role is essential to the day-to-day management of accounts and requires someone who works effectively in a team-based, fast-paced, detail-oriented environment. Advanced strategic thinking is not expected, but the successful candidate is resourceful and takes initiative to participate in advanced projects. The position is remote and involves close collaboration with a team, including regular virtual meetings with the camera on to encourage communication and engagement across departments. The Paid Search Manager may also support special projects and assist the Associate Paid Search Manager in developing search strategies. Townsquare Ignite combines owned and operated digital properties, proprietary advertising and data platforms, first-party audience data, and an in-house trade desk. Its campaign delivery spans desktop, mobile, apps, connected TV, email, paid search, and social media, with display, video, and native advertising executions.
Requirements
- 1–2 years of hands-on experience buying media through Google and Bing, with a demonstrated record of exceeding client goals.
- Intermediate proficiency with Excel, PowerPoint, and Word.
- Self-motivated, with the ability to work both independently and in a team environment.
- Strong interpersonal and communication skills, including the ability to speak and write clearly and persuasively.
- Aptitude for learning new skills and procedures.
- Above-average problem-solving and troubleshooting skills.
- Strong organizational skills and attention to detail.
- Strong math and analytical skills.
- A strong understanding of digital advertising and the digital media landscape.
Nice To Haves
- Experience managing home services Search and LSA accounts.
- Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising, or Marketing.
Responsibilities
- Plan, execute, and optimize SEM campaigns to drive engagement and conversions.
- Build keyword lists, analyze search volume, and make recommendations.
- Set up paid search campaigns in advertising platforms.
- Write text creative for paid search.
- Manage campaign performance day to day, including bid recommendations, execution details, budgets, and accounting to meet client goals and KPIs.
- Track ROI and advertising spend across accounts each month.
- Stay current on best practices, bid management systems, keyword development tools, and industry research.
- Pull and analyze daily campaign reports.
- Generate monthly reports and performance insights that support client business objectives.
- Troubleshoot technical and campaign performance issues.
- Deliver tasks on time.
- Support special projects and assist the Associate Paid Search Manager in developing search strategies.
- Maintain account records, including insertion orders, Asana tickets, and email correspondence.
- Participate in regular virtual team meetings with the camera on to foster collaboration and communication across departments.
Benefits
- Competitive base pay plus a bonus plan.
- Three weeks of paid time off.
- Nine paid holidays, including two personal or floating holidays.
- Health, dental, and vision coverage.
- 401(k).
- Company-provided laptop.
- Continuous training opportunities.
- Fully remote opportunity.
- Unlimited growth potential; the company promotes from within.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
