Social Media Buyer

Basis

1d•$68,637 - $86,500

About The Position

The Social Media Buyer manages social campaigns before and after launch and ensures social RFPs and campaign launches are handled proactively. The role requires understanding media plan objectives and how social contributes to overall campaign performance. The buyer stewards client media investment across major social platforms, monitors and optimizes campaigns, and collaborates with internal teams and clients to achieve campaign measures of success. The position also contributes to client-facing recommendations, team training and development, documentation of paid social best practices, and adoption of consistent processes. It includes troubleshooting campaign-related technical issues and educating internal teams on paid social platform tools.

Requirements

At least 2 years of experience managing and executing paid social campaigns across various platforms.
At least 2 years of experience in social media planning, strategy, and campaign optimization.
Ability to handle multiple tasks in a fast-paced environment under tight deadlines.
Strong analytical skills and ability to retrieve and analyze reports from various ad manager platforms.
Familiarity with first-party and third-party data and tagging or pixel placement.
Detail-oriented and organized, with precise attention to detail.
Developed communication and presentation skills.
Solutions-oriented approach.
Proficiency in Excel and PowerPoint.
Strong command and understanding of AI tool usage.
Ability to work in a cross-functional team environment.
Commitment to creating inclusive, respectful environments where all voices are valued and supported.
Thoughtful collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

Responsibilities

Build strategic campaign plans for social RFP requests.
Build and quality-assure campaigns according to best practices.
Maintain knowledge of the paid social landscape, including current products, solutions, and best practices across major platforms.
Review campaigns daily to monitor pacing, audit performance, and own optimizations.
Steward client media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest, and X.
Work with Operations, Analytics, Digital Media Buyers, and Planners to develop performance stories and deliver campaign results against measures of success.
Craft client-facing points of view based on changes in the social landscape.
Assist in training, mentoring, and developing fellow team members.
Adopt new processes and workflow modifications to support accountability and consistent process use.
Troubleshoot technical issues involving creative, tactics, URLs, pixels, ad management platforms, and other campaign settings.
Educate other internal teams on paid social platform tools as needed.
Assist in developing and documenting paid social media management best practices for internal and external materials.
Develop client relationships through direct communication, external status updates, QBRs, and ad hoc meetings.