Social Media

Wakefield s Martin s • Anniston, AL

10d • $15 - $16

About The Position

The Social Media Specialist develops and executes comprehensive social media strategies to enhance brand awareness, drive customer engagement, and support retail business goals. The role creates platform-specific content to attract and retain customers, analyzes social media metrics to optimize campaigns, and collaborates with buying, sales, marketing, merchandising, and customer service teams to maintain a consistent brand voice and respond to customer inquiries. The position aims to use social media to increase foot traffic, online sales, and customer satisfaction.

The specialist manages campaigns across platforms including Facebook, Instagram, TikTok, and LinkedIn; creates graphics, videos, and written posts; monitors channels and responds to customers; and reports on performance. The employee may also be assigned other duties or instructions by their supervisor. The stated schedule is Monday through Friday, 8 AM to 5 PM.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
• Proven experience managing social media accounts for a retail or consumer-focused brand.
• Strong understanding of social media platforms, tools, and best practices.
• Excellent written and verbal communication skills.
• Ability to analyze data and translate insights into actionable strategies.

Nice To Haves

• Experience with social media advertising and paid campaign management.
• Proficiency in graphic design tools such as Adobe Creative Suite or Canva.
• Knowledge of SEO and content marketing principles.
• Previous experience working in a fast-paced retail environment.
• Familiarity with social media management tools for scheduling, monitoring, and reporting campaigns.

Responsibilities

• Develop, implement, and manage social media campaigns across platforms such as Facebook, Instagram, TikTok, and LinkedIn to promote retail products and services.
• Create engaging, high-quality graphics, videos, and written posts that resonate with target audiences and reflect the brand’s identity.
• Monitor social media channels for customer feedback, questions, and trends, responding promptly and professionally.
• Analyze social media performance metrics and generate reports to inform strategy adjustments and demonstrate campaign effectiveness.
• Collaborate with marketing, merchandising, customer service, and other cross-functional teams to align social media efforts with broader business goals.
• Follow other instructions and perform other duties as requested by the supervisor.

What This Job Offers

• Job Type: Full-time