Senior Media Buyer

crackerJCK

15h•$85,000 - $100,000•Remote

About The Position

The Senior Media Buyer & Growth Strategist combines paid media expertise with client-facing strategy. This hybrid role manages 6–8 accounts autonomously and is positioned as a pathway toward a future Director role. The hire will lead strategy and execution across Meta, Google, TikTok, and TikTok Shop; own client outcomes; build growth roadmaps; collaborate cross-functionally; and drive measurable results without full P&L ownership. The role includes working on and building strategy for a $1.3 million launch of a U.S. health and wellness brand in Q1 2026, in close collaboration with the CEO and the internal agency team. Communication is primarily asynchronous, with Slack communication during standard office hours emphasized. This position is important to scaling the agency beyond the founder, improving client outcomes, and developing the performance department. The person will contribute strategic clarity, operational rigor, and hands-on execution to client engagements, while developing toward a Director role over the next 12–24 months.

Requirements

At least 7 years managing paid media across Meta, Google, TikTok, and TikTok Shop.
Proven track record of scaling accounts profitably.
Ability to manage $100K or more in monthly ad spend per client across multiple channels.
Strong fluency in attribution, data analysis, incrementality, and measurement.
Strong experience in DTC, lead generation, or eCommerce performance marketing.
Experience producing creative briefs.
Deep understanding of GA4, Shopify, and attribution tools.
Familiarity with landing-page optimization and full-funnel CRO.
Ability to connect platform execution to business-level outcomes.
Experience building multi-channel growth roadmaps.
Strong command of creative strategy and feedback loops.
Confident communication skills, including the ability to simplify complex performance narratives.
Experience directly owning client relationships, either one-to-one or in small pods.
Ability to build trust, maintain client satisfaction, and improve retention.
Documentation- and process-oriented mindset with proactive issue detection.
Strong QA habits and attention to detail.
Ability to work in a fast-paced agency environment with multiple accounts.
Ability to work within a U.S. time zone: PST, CST, EST, or MST.

Responsibilities

Own end-to-end strategy and execution for 6–8 clients across Meta, Google, TikTok, and TikTok Shop.
Architect full-funnel strategies aligned with growth targets.
Build and present monthly and quarterly growth roadmaps.
Develop forecasts, budgets, pacing plans, and performance models.
Analyze performance using ROAS, MER, CPA, and incrementality.
Launch, manage, and optimize paid social and paid search campaigns.
Implement structured testing for creative, bidding, audiences, and landing pages.
Translate insights into action plans for creative teams, clients, and internal partners.
Maintain QA, naming conventions, campaign builds, and reporting hygiene.
Serve as the primary point of contact for assigned accounts.
Lead client calls, asynchronous check-ins, and reporting reviews.
Communicate performance proactively and clearly to executive teams.
Manage expectations, identify risks early, and present solutions.
Contribute to logical, non-quota-based upsell opportunities.
Partner with creative strategists on briefs, hooks, angles, and testing plans.
Work with lifecycle, CRO, and landing-page partners to support full-funnel performance.
Provide insights informing creative direction, product testing, and broader marketing strategy.
Maintain reporting, dashboards, and insights.
Build repeatable processes, SOPs, and playbooks to improve team performance.
Ensure campaigns are compliant, properly tracked, and technically sound.
Support knowledge-sharing and mentor junior talent as needed.
Support process improvement and account quality control.
Step into escalations with guidance from senior leadership.
Contribute to agency growth through best practices and thought leadership.