Senior Digital Media Buyer

Rise Collective•St. Petersburg, FL

10h•Remote

About The Position

The Rise Collective is seeking a hands-on Senior Digital Media Buyer to manage and optimize paid advertising campaigns across multiple brands. The role focuses primarily on Google Ads, especially Google Search, and Meta Ads. The position manages campaigns from setup and launch through ongoing monitoring and optimization, with the goal of supporting measurable business outcomes such as revenue, bookings, purchases, qualified leads, and other conversions. The Senior Digital Media Buyer monitors campaign performance, budgets, pacing, keywords, search terms, audiences, creative, and tracking; identifies issues and opportunities; and makes ongoing adjustments based on results and business needs. The role works with Marketing Managers and other internal stakeholders to understand each campaign’s objectives and translate them into paid media execution. It also involves monitoring campaign KPIs and conversion tracking, identifying potential tracking issues, and coordinating with internal or external resources when technical implementation is needed. The position is remote and open to US-based candidates. It reports to the Chief Marketing Officer. Flexible and/or extended hours may be needed to accommodate client and project needs, team members, and projects across multiple time zones. Annual compensation is $90,000–$100,000, subject to candidate experience.

Requirements

3–7 years of hands-on media buying experience.
Strong hands-on experience with Google Ads, particularly Google Search.
Experience managing campaigns in Meta Ads Manager.
Experience building, launching, managing, and optimizing paid media campaigns.
Strong understanding of paid search, including keyword research, match types, negative keywords, bidding, and search-term optimization.
Experience managing branded and non-branded search campaigns.
Understanding of prospecting and retargeting strategies.
Experience managing campaign budgets and monitoring budget pacing.
Understanding of common paid media and conversion KPIs and how to use them to evaluate campaign performance.
Working knowledge of conversion tracking and attribution.
Experience using Google Analytics 4.
Ability to analyze campaign performance and identify practical optimizations.
Strong attention to detail and organizational skills.
Ability to manage campaigns across multiple brands or accounts.
Comfort taking ownership of day-to-day campaign management and optimization.
Ability to work flexible and/or extended hours as needed for client and project needs and to accommodate team members and projects in multiple time zones.

Responsibilities

Manage and optimize Google Ads campaigns across multiple brands, with particular emphasis on paid search.
Conduct keyword and search-term research; build and maintain Google Search campaigns; and manage branded and non-branded search campaigns.
Write and test ad copy, manage keyword match types and negative keywords, and review search-term reports.
Monitor bids, budgets, campaign pacing, performance, and key conversion metrics; adjust bidding and budgets based on performance.
Identify underperforming keywords, ads, and campaigns, and support Performance Max and other Google campaign types where appropriate.
Build and launch Meta campaigns through Meta Ads Manager, including prospecting and retargeting campaigns.
Develop and maintain campaign audiences; coordinate and test creative and messaging; and review performance across campaigns, ad sets, audiences, and ads.
Monitor Meta budgets and performance, identify underperforming creative or targeting, optimize campaigns, and scale campaigns performing efficiently.
Manage campaigns toward established revenue, lead generation, acquisition, conversion, or other business goals.
Track campaign KPIs, assess whether performance meets expectations, adjust budgets and campaign activity based on performance and business needs, and identify opportunities to capture demand.
Use performance data to determine where advertising spend is most effective and optimize toward business outcomes.
Monitor campaign performance and budget pacing; identify underperforming campaigns, keywords, audiences, or ads; and adjust bids, budgets, targeting, keywords, and creative.
Conduct ongoing campaign tests, document meaningful campaign changes, and identify opportunities to improve conversion rates and acquisition costs or increase spend efficiently.
Monitor established campaign KPIs and confirm that campaigns and conversions are tracking correctly.
Identify potential tracking issues and work with internal or external resources when more technical implementation is needed.
Work with Marketing Managers and internal stakeholders to understand business priorities and coordinate around goals, promotions, seasonal demand, landing pages, creative needs, and other factors affecting campaign performance.
Communicate campaign performance and identify when adjustments may be needed to help achieve established goals.