Digital Media Buyer

AEG Worldwide•Chicago, IL

3d•$60,000 - $70,000•Onsite

About The Position

The Digital Media Buyer will be responsible for planning, executing, and monitoring media strategies to drive successful outreach through established partnerships and business agreements. The primary objectives of this role are to increase tour awareness, strengthen advertising campaigns, enhance marketing strategies, and boost event sales. This position reports to the Director of Media and will work closely with the media team, community manager, design manager, and project manager to oversee campaigns from start to finish. The role requires strong analytical skills, the ability to prioritize tasks, identify trends and insights, and optimize spending. The Digital Media Buyer will manage all digital marketing campaigns, monitor performance in real time, and provide detailed reporting to the touring team.

Requirements

Bachelor’s degree in Digital Advertising, Marketing, Sales, or related field (required)
2+ years of digital media buying experience (required)
Bilingual in Spanish (verbal and written) (required)
Strong knowledge of digital advertising platforms and methods, including Meta Business Suite, YouTube, TikTok, Snapchat, Spotify, and Programmatic advertising
Strong time management and organizational skills; ability to manage multiple projects under tight deadlines
Ability to work independently with minimal supervision and within a collaborative team environment
Proven ability to build and maintain strong relationships and partnerships
Comfortable working in high-pressure environments with strict deadlines
Excellent communication skills with confidence and assertiveness in negotiations

Nice To Haves

Extensive knowledge of digital advertising, including but not limited to Meta Business Suite, YouTube, TikTok, Snapchat, Spotify, and Programmatic platforms

Responsibilities

Develop and execute campaign management and media strategies
Collaborate with the Director of Media and fellow media buyers to plan and manage spend
Manage marketing budgets; book, allocate, and account for advertising/media funds appropriately
Prepare advertising settlements for each show and maintain vendor/media relationships
Provide copy points for traditional media distribution for each project
Maintain an organized ledger of all purchases by project and market (“working” media plan)
Compile detailed AdPacks, including proposals and supporting documentation of media purchases, for submission to artist management on show days
Track and report on key performance metrics, making strategic recommendations to maximize ROI
Partner with the digital media team to develop creative solutions and custom content to increase user engagement
Identify and implement additional marketing opportunities to drive ticket sales as needed
Monitor marketing and social media trends to generate new ideas and promotional concepts
Develop and pitch promotions to media outlets; schedule radio time, set up giveaways, and negotiate contracts with outlet
Provide actionable insights on campaign performance by defining, measuring, and evaluating key media KPIs
May supervise interns and assistants as assigned
Complete all assigned tasks and services in a timely manner as requested by CMN