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Senior Media Buyer Resume Example

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Common Responsibilities Listed on Senior Media Buyer Resumes:

  • Develop and execute data-driven media buying strategies across digital platforms.
  • Leverage AI tools to optimize ad placements and maximize ROI.
  • Collaborate with creative teams to align media strategies with campaign objectives.
  • Lead negotiations with media vendors to secure competitive rates and placements.
  • Analyze campaign performance metrics to inform future media buying decisions.
  • Mentor junior media buyers, fostering skill development and industry knowledge.
  • Stay updated on emerging media trends and integrate them into buying strategies.
  • Utilize programmatic buying platforms for efficient and targeted ad delivery.
  • Coordinate with cross-functional teams to ensure cohesive brand messaging.
  • Implement automation tools to streamline media buying processes and reporting.
  • Participate in agile project management to enhance team collaboration and efficiency.

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Senior Media Buyer Resume Example:

For Senior Media Buyers, an impactful resume should highlight strategic negotiation skills and a deep understanding of media landscapes. Emphasize your expertise in optimizing media spend across digital and traditional channels, and your ability to leverage data analytics for campaign success. With the rise of programmatic advertising, showcasing adaptability to new technologies is crucial. Make your resume stand out by quantifying results, such as increased ROI or audience reach achieved through your media strategies.
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Albin Vega
[email protected]
•
(345) 678-9012
•
linkedin.com/in/albin-vega
•
@albin.vega
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albin-vega.com/my-work
Senior Media Buyer
Results-oriented Senior Media Buyer with a proven track record of driving brand awareness, increasing sales, and optimizing media performance. Adept at developing and executing strategic media plans, negotiating favorable rates, and analyzing data to implement optimization strategies. Strong relationship-building skills with media vendors, resulting in exclusive opportunities and cost savings.
WORK EXPERIENCE
Senior Media Buyer
08/2021 – Present
Seraphim Security
  • Spearheaded the implementation of an AI-driven programmatic advertising platform, resulting in a 35% increase in campaign ROI and a 20% reduction in ad spend across all client accounts.
  • Led a cross-functional team of 15 media specialists, data analysts, and creatives to develop and execute omnichannel campaigns, achieving an average 28% uplift in customer engagement metrics.
  • Pioneered the integration of augmented reality (AR) elements into social media ad campaigns, driving a 45% increase in click-through rates and securing three industry awards for innovation.
Media Buyer
05/2019 – 07/2021
Arcadia Analytics
  • Orchestrated the transition to a data-driven media buying strategy, leveraging predictive analytics to optimize ad placements and resulting in a 25% improvement in conversion rates for e-commerce clients.
  • Negotiated and managed $50M in annual media spend across digital, traditional, and emerging channels, consistently delivering 15-20% cost savings while expanding reach by 30%.
  • Developed and implemented a comprehensive influencer marketing program, generating $10M in attributable revenue and increasing brand sentiment scores by 40% for a major CPG client.
Media Planner
09/2016 – 04/2019
Altair Analytics
  • Designed and executed multi-channel media campaigns for B2B technology clients, resulting in a 50% increase in qualified leads and a 22% boost in sales pipeline value.
  • Implemented A/B testing protocols for digital ad creatives and landing pages, improving click-through rates by 35% and reducing cost-per-acquisition by 28% across client portfolios.
  • Collaborated with the analytics team to create custom attribution models, providing clients with 360-degree views of campaign performance and increasing client retention rate by 25%.
SKILLS & COMPETENCIES
  • Media planning and buying
  • Negotiation and vendor management
  • Data analysis and interpretation
  • Media campaign optimization
  • Relationship building and management
  • Multi-channel media campaign coordination
  • New media opportunity identification
  • Budget management and optimization
  • Post-campaign analysis and reporting
  • Strategic planning and execution
  • Knowledge of current media trends and technologies
  • Understanding of digital marketing strategies
  • Proficiency in media buying software and tools
  • Excellent presentation and communication skills
  • Ability to generate and interpret performance metrics
  • Knowledge of social media influencer marketing
  • Ability to secure new business and increase sales
  • Understanding of brand awareness strategies
  • Ability to work in a fast-paced, deadline-driven environment
  • Strong problem-solving skills
  • Attention to detail and accuracy.
COURSES / CERTIFICATIONS
Certified Media Buyer (CMB)
07/2023
Interactive Advertising Bureau (IAB)
Interactive Advertising Bureau Certification (IAB)
07/2022
Interactive Advertising Bureau
Google Ads Certification
07/2021
Google
Education
Bachelor of Arts in Marketing
2016 - 2020
University of Wisconsin-Madison
Madison, WI
Advertising
Communications

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Top Skills & Keywords for Senior Media Buyer Resumes:

Hard Skills

  • Media Planning and Buying
  • Campaign Optimization
  • Negotiation and Vendor Management
  • Data Analysis and Reporting
  • Budget Management
  • Market Research and Competitive Analysis
  • Digital Advertising Platforms (e.g., Google Ads, Facebook Ads)
  • Programmatic Advertising
  • Target Audience Segmentation
  • Media Buying Tools and Software
  • ROI Analysis
  • Creative Brief Development

Soft Skills

  • Analytical and Data-driven Thinking
  • Attention to Detail and Accuracy
  • Negotiation and Vendor Management
  • Research and Market Analysis
  • Creativity and Campaign Development
  • Strategic Planning and Forecasting
  • Relationship Building and Networking
  • Time Management and Deadline Orientation
  • Problem Solving and Troubleshooting
  • Communication and Presentation Skills
  • Adaptability and Flexibility
  • Teamwork and Collaboration

Resume Action Verbs for Senior Media Buyers:

  • Strategized
  • Analyzed
  • Negotiated
  • Implemented
  • Optimized
  • Evaluated
  • Collaborated
  • Researched
  • Monitored
  • Managed
  • Developed
  • Executed
  • Planned
  • Forecasted
  • Innovated
  • Tracked
  • Integrated
  • Mentored

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Resume FAQs for Senior Media Buyers:

How long should I make my Senior Media Buyer resume?

A Senior Media Buyer resume should ideally be one to two pages long. This length allows you to comprehensively showcase your extensive experience and skills without overwhelming hiring managers. Focus on highlighting your most impactful achievements and relevant experiences. Use bullet points for clarity and prioritize recent roles and accomplishments. Tailor your content to align with the specific job description, ensuring each point demonstrates your expertise in media strategy and buying.

What is the best way to format my Senior Media Buyer resume?

A hybrid resume format is ideal for Senior Media Buyers, combining chronological and functional elements. This format highlights your career progression while emphasizing key skills and achievements. Include sections like a professional summary, core competencies, work experience, and education. Use clear headings and consistent formatting. Tailor your resume by incorporating industry-specific keywords and metrics that demonstrate your success in optimizing media campaigns and managing budgets effectively.

What certifications should I include on my Senior Media Buyer resume?

Relevant certifications for Senior Media Buyers include the Google Ads Certification, Facebook Blueprint Certification, and IAB Digital Media Buying and Planning Certification. These certifications demonstrate your proficiency in digital advertising platforms and your commitment to staying current with industry trends. Present certifications in a dedicated section, listing the certification name, issuing organization, and date obtained. This highlights your expertise and enhances your credibility in the competitive media buying landscape.

What are the most common mistakes to avoid on a Senior Media Buyer resume?

Common mistakes on Senior Media Buyer resumes include failing to quantify achievements, using generic language, and omitting relevant skills. Avoid these by providing specific metrics, such as ROI improvements or budget management figures, to illustrate your impact. Use industry-specific terminology to convey your expertise. Ensure your resume includes key skills like data analysis and negotiation. Overall, tailor your resume to each job application, emphasizing how your experience aligns with the employer's needs.

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