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Senior Media Buyer Resume Example

by
Dave Fano
Reviewed by
Harriet Clayton
Last Updated
July 25, 2025
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Senior Media Buyer Resume Example:

Albin Vega
[email protected]
•
(345) 678-9012
•
linkedin.com/in/albin-vega
•
@albin.vega
•
albin-vega.com/my-work
Senior Media Buyer
Seasoned Senior Media Buyer with 10+ years of experience optimizing cross-channel campaigns and driving ROI. Expert in programmatic advertising, data-driven strategies, and emerging digital platforms. Consistently exceeded KPIs, achieving a 40% increase in conversion rates while reducing CPAs by 25%. Skilled leader adept at mentoring teams and fostering client relationships in fast-paced, evolving media landscapes.
WORK EXPERIENCE
Senior Media Buyer
08/2021 – Present
Seraphim Security
  • Spearheaded the implementation of an AI-driven programmatic advertising platform, resulting in a 35% increase in campaign ROI and a 20% reduction in ad spend across all client accounts.
  • Led a cross-functional team of 15 media specialists, data analysts, and creatives to develop and execute omnichannel campaigns, achieving an average 28% uplift in customer engagement metrics.
  • Pioneered the integration of augmented reality (AR) elements into social media ad campaigns, driving a 45% increase in click-through rates and securing three industry awards for innovation.
Media Buyer
05/2019 – 07/2021
Arcadia Analytics
  • Orchestrated the transition to a data-driven media buying strategy, leveraging predictive analytics to optimize ad placements and resulting in a 25% improvement in conversion rates for e-commerce clients.
  • Negotiated and managed $50M in annual media spend across digital, traditional, and emerging channels, consistently delivering 15-20% cost savings while expanding reach by 30%.
  • Developed and implemented a comprehensive influencer marketing program, generating $10M in attributable revenue and increasing brand sentiment scores by 40% for a major CPG client.
Media Planner
09/2016 – 04/2019
Altair Analytics
  • Designed and executed multi-channel media campaigns for B2B technology clients, resulting in a 50% increase in qualified leads and a 22% boost in sales pipeline value.
  • Implemented A/B testing protocols for digital ad creatives and landing pages, improving click-through rates by 35% and reducing cost-per-acquisition by 28% across client portfolios.
  • Collaborated with the analytics team to create custom attribution models, providing clients with 360-degree views of campaign performance and increasing client retention rate by 25%.
SKILLS & COMPETENCIES
  • Programmatic Media Strategy
  • Cross-Channel Attribution Modeling
  • Budget Optimization and Allocation
  • Performance Marketing Analytics
  • Media Mix Modeling
  • Customer Lifetime Value Analysis
  • Audience Segmentation Strategy
  • Google Ads
  • Meta Ads Manager
  • The Trade Desk
  • Amazon DSP
  • AI-Powered Bid Optimization
  • Privacy-First Marketing Strategies
COURSES / CERTIFICATIONS
Certified Media Buyer (CMB)
07/2023
Interactive Advertising Bureau (IAB)
Interactive Advertising Bureau Certification (IAB)
07/2022
Interactive Advertising Bureau
Google Ads Certification
07/2021
Google
Education
Bachelor of Arts in Marketing
2016 - 2020
University of Wisconsin-Madison
Madison, WI
Advertising
Communications
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What makes this Senior Media Buyer resume great

This Senior Media Buyer resume clearly demonstrates the candidate’s ability to use data for smarter media purchases. It highlights measurable conversion improvements and significant cost reductions. The candidate manages large budgets confidently and integrates AI-driven tools effectively. Leadership skills are evident, showing a well-rounded professional ready for expanded responsibilities. Strong and concise.

Senior Media Buyer Resume Template

Contact Information
[Full Name]
[email protected] • (XXX) XXX-XXXX • linkedin.com/in/your-name • City, State
Resume Summary
Senior Media Buyer with [X] years of experience optimizing [media types] campaigns across [platforms/channels]. Expert in [media planning tools] and [buying strategies], delivering [ROI percentage] increase in campaign performance for [Previous Company]. Skilled in negotiating [media type] contracts valued at [$X] million annually, resulting in [cost savings percentage]. Seeking to leverage strategic media buying expertise and data-driven approach to maximize advertising impact and drive brand growth for [Target Company].
Work Experience
Most Recent Position
Job Title • Start Date • End Date
Company Name
  • Led strategic planning and execution of [specific campaign type] across [number] media channels, resulting in a [percentage] increase in ROI and [dollar amount] in additional revenue for [client/company]
  • Developed and implemented [innovative media buying strategy], optimizing budget allocation across [platforms/channels], leading to a [percentage] improvement in cost per acquisition and [percentage] increase in conversion rates
Previous Position
Job Title • Start Date • End Date
Company Name
  • Spearheaded adoption of [new media buying platform/tool], training team of [number] buyers and improving campaign efficiency by [percentage], resulting in [dollar amount] savings annually
  • Analyzed performance data from [specific data sources] to identify trends and opportunities, implementing [number] optimization strategies that increased click-through rates by [percentage] and reduced wasted ad spend by [percentage]
Resume Skills
  • Media Planning & Strategy Development
  • [Advertising Platforms, e.g., Google Ads, Facebook Ads]
  • Campaign Performance Analysis & Optimization
  • [Media Buying Software, e.g., Mediaocean, Strata]
  • Negotiation & Vendor Relationship Management
  • Audience Targeting & Segmentation
  • [Data Analytics Tool, e.g., Google Analytics, Adobe Analytics]
  • Budget Management & Cost Efficiency
  • Creative Collaboration & Content Alignment
  • [Industry-Specific Media Knowledge, e.g., Digital, Broadcast]
  • Cross-Channel Integration & Coordination
  • [Specialized Certification, e.g., Google Ads Certification]
    • Certifications
    Official Certification Name
    Certification Provider • Start Date • End Date
    Official Certification Name
    Certification Provider • Start Date • End Date
    Education
    Official Degree Name
    University Name
    City, State • Start Date • End Date
    • Major: [Major Name]
    • Minor: [Minor Name]

    So, is your Senior Media Buyer resume strong enough? 🧐

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    Resume writing tips for Senior Media Buyers

    Crafting a Senior Media Buyer resume requires more than listing duties; it demands precise alignment with what hiring managers prioritize. Highlight strategic achievements and measurable impact to stand out. Use your title and summary to instantly convey your expertise and value in media buying.
    • Resume titles are often overlooked but crucial; use the exact phrase "Senior Media Buyer" to align with job postings and pass automated scans.
    • Summaries should quickly communicate your strategic influence and measurable results rather than generic statements about media buying.
    • Focus bullet points on improvements driven by your campaigns, such as ROI growth or audience engagement, rather than just execution tasks.
    • Demonstrate specialized skills like programmatic buying and data-driven optimization to differentiate your resume from generic campaign management claims.

    Common Responsibilities Listed on Senior Media Buyer Resumes:

    • Develop and execute data-driven media buying strategies across digital platforms.
    • Leverage AI tools to optimize ad placements and maximize ROI.
    • Collaborate with creative teams to align media strategies with campaign objectives.
    • Lead negotiations with media vendors to secure competitive rates and placements.
    • Analyze campaign performance metrics to inform future media buying decisions.

    Senior Media Buyer resume headline examples:

    Resume space is precious, and your title field isn't optional. It's your first chance to match what hiring managers are scanning for. The majority of Senior Media Buyer job postings use a specific version of the title. Try this formula: [Specialty] + [Title] + [Impact]. Example: "Enterprise Senior Media Buyer Managing $2M+ Portfolio"

    Strong Headlines

    Strategic Media Buyer: $50M+ Budget, 30% ROI Increase

    Weak Headlines

    Experienced Senior Media Buyer with Digital Focus

    Strong Headlines

    Data-Driven Media Strategist: Programmatic Expert, Google Certified

    Weak Headlines

    Media Professional Seeking New Opportunities in Advertising

    Strong Headlines

    Cross-Channel Media Director: AI-Powered Campaigns, Industry Speaker

    Weak Headlines

    Dedicated Team Player with Strong Communication Skills
    🌟 Expert Tip

    Resume Summaries for Senior Media Buyers

    As a senior media buyer, you're constantly communicating value and results to stakeholders. Your resume summary should mirror this skill by immediately showcasing your strategic impact. Think of it as your elevator pitch: a concise demonstration of how you drive campaign performance and deliver measurable ROI for brands. Most job descriptions require that a senior media buyer has a certain amount of experience. That means this isn't a detail to bury. You need to make it stand out in your summary. Lead with your years of experience, quantify your biggest wins, and highlight specialized platforms or industries.

    Strong Summaries

    • Results-driven Senior Media Buyer with 10+ years of experience, specializing in programmatic advertising and AI-driven campaign optimization. Achieved 35% increase in ROI for major retail client through strategic cross-channel media planning. Expert in data analytics, audience segmentation, and emerging digital platforms.

    Weak Summaries

    • Experienced Senior Media Buyer with a background in digital advertising and traditional media channels. Familiar with various ad platforms and media planning tools. Worked on campaigns for multiple clients across different industries.

    Strong Summaries

    • Innovative Senior Media Buyer with a track record of maximizing ROAS in highly competitive markets. Leveraged predictive modeling to reduce CPM by 28% while increasing conversion rates by 15%. Proficient in advanced attribution modeling, blockchain-based ad verification, and voice search advertising strategies.

    Weak Summaries

    • Dedicated Senior Media Buyer seeking new opportunities to apply my skills in media planning and buying. Strong communicator with the ability to work well in team environments. Knowledgeable about current industry trends and best practices.

    Strong Summaries

    • Strategic Senior Media Buyer with expertise in omnichannel campaign management and neuromarketing techniques. Spearheaded successful $10M media budget allocation, resulting in 42% YoY growth for B2B SaaS client. Skilled in AI-powered media mix modeling and privacy-compliant targeting solutions.

    Weak Summaries

    • Results-oriented Senior Media Buyer with experience in developing and executing media strategies. Proficient in budget management and vendor negotiations. Committed to delivering high-quality campaigns that meet client objectives and drive business growth.

    Resume Bullet Examples for Senior Media Buyers

    Strong Bullets

    • Spearheaded a cross-platform media buying strategy that increased ROI by 35% and reduced CPM by 22% across digital and traditional channels

    Weak Bullets

    • Managed media buying activities for various client campaigns across different platforms

    Strong Bullets

    • Negotiated and secured $5M in added value placements, resulting in a 15% increase in brand awareness and 28% boost in website traffic

    Weak Bullets

    • Worked with team members to develop media plans and strategies for clients

    Strong Bullets

    • Implemented AI-driven programmatic buying techniques, optimizing campaign performance and achieving a 40% improvement in audience targeting accuracy

    Weak Bullets

    • Monitored campaign performance and made adjustments to improve results

    Bullet Point Assistant

    Use the dropdowns to create the start of an effective bullet that you can edit after.

    The Result

    Select options above to build your bullet phrase...
    🌟 Expert tip

    Essential skills for Senior Media Buyers

    You're scrolling through dozens of Senior Media Buyer resumes that all blur together with generic campaign management claims. Most candidates can't clearly demonstrate their expertise in programmatic advertising, audience segmentation, or ROAS optimization across multiple platforms. Hiring managers need proof of your strategic thinking and data-driven results. Showcase specific metrics from Facebook Ads, Google Ads, and attribution modeling to stand out immediately.

    Hard Skills

    • Media Planning and Buying
    • Campaign Optimization
    • Negotiation and Vendor Management
    • Data Analysis and Reporting
    • Budget Management
    • Market Research and Competitive Analysis
    • Digital Advertising Platforms (e.g., Google Ads, Facebook Ads)
    • Programmatic Advertising
    • Target Audience Segmentation
    • Media Buying Tools and Software
    • ROI Analysis
    • Creative Brief Development

    Soft Skills

    • Analytical and Data-driven Thinking
    • Attention to Detail and Accuracy
    • Negotiation and Vendor Management
    • Research and Market Analysis
    • Creativity and Campaign Development
    • Strategic Planning and Forecasting
    • Relationship Building and Networking
    • Time Management and Deadline Orientation
    • Problem Solving and Troubleshooting
    • Communication and Presentation Skills
    • Adaptability and Flexibility
    • Teamwork and Collaboration

    Resume Action Verbs for Senior Media Buyers:

    • Strategized
    • Analyzed
    • Negotiated
    • Implemented
    • Optimized
    • Evaluated
    • Collaborated
    • Researched
    • Monitored
    • Managed
    • Developed
    • Executed
    • Planned
    • Forecasted
    • Innovated
    • Tracked
    • Integrated
    • Mentored

    Tailor Your Senior Media Buyer Resume to a Job Description:

    Highlight Relevant Media Channels and Platforms

    Carefully examine the job description for specific media channels and platforms the company prioritizes. Ensure your resume prominently features your experience with these channels, using the same terminology. If you have worked with similar platforms, emphasize your transferable skills and knowledge while being transparent about your expertise.

    Showcase Campaign Success and Optimization Skills

    Align your work experience with the company's campaign goals and optimization needs mentioned in the job posting. Highlight successful campaigns you've managed, focusing on metrics like ROI, conversion rates, or audience reach that are relevant to their objectives. Quantify your achievements to demonstrate your impact on campaign performance.

    Emphasize Strategic Planning and Negotiation Expertise

    Identify any strategic planning or negotiation skills required in the job description and tailor your resume to reflect these competencies. Highlight your experience in developing media strategies and negotiating favorable terms with vendors. Showcase your ability to align media buying strategies with broader business objectives and budget constraints.

    ChatGPT Resume Prompts for Senior Media Buyers

    Using AI isn't cheating, it’s about adding structure to bring clarity to your work. The Senior Media Buyer role has grown more complex with new tools, data sources, and higher expectations, making resume writing tougher. AI tools like Teal and ChatGPT for your resume help turn your real-world impact into clear, compelling content. Make your experience stand out. Start with these prompts.

    Senior Media Buyer Prompts for Resume Summaries

    1. Create a summary for me that highlights my expertise in managing multi-channel campaigns and optimizing ad spend to maximize ROI.
    2. Write a resume summary emphasizing my skills in data-driven media buying, strategic planning, and cross-functional collaboration.
    3. Generate a concise summary showcasing my experience with programmatic advertising platforms and delivering measurable growth in audience engagement.

    Senior Media Buyer Prompts for Resume Bullets

    1. Write achievement-focused bullets detailing how I increased conversion rates by X% through targeted media buying strategies using [specific tools].
    2. Describe my role in reducing cost-per-acquisition by X% while managing a monthly ad budget of $[amount] across multiple channels.
    3. Create bullet points that highlight my success in leveraging analytics to optimize campaigns, resulting in a X% lift in overall campaign performance.

    Senior Media Buyer Prompts for Resume Skills

    1. List key skills for a Senior Media Buyer that include proficiency in [tools/platforms], data analysis, and budget management.
    2. Help me organize a skills section that balances technical media buying tools with strategic planning and communication abilities.
    3. Generate a skills list emphasizing my expertise in programmatic advertising, audience segmentation, and campaign optimization techniques.

    Resume FAQs for Senior Media Buyers:

    How long should I make my Senior Media Buyer resume?

    A Senior Media Buyer resume should ideally be one to two pages long. This length allows you to comprehensively showcase your extensive experience and skills without overwhelming hiring managers. Focus on highlighting your most impactful achievements and relevant experiences. Use bullet points for clarity and prioritize recent roles and accomplishments. Tailor your content to align with the specific job description, ensuring each point demonstrates your expertise in media strategy and buying.

    What is the best way to format my Senior Media Buyer resume?

    A hybrid resume format is ideal for Senior Media Buyers, combining chronological and functional elements. This format highlights your career progression while emphasizing key skills and achievements. Include sections like a professional summary, core competencies, work experience, and education. Use clear headings and consistent formatting. Tailor your resume by incorporating industry-specific keywords and metrics that demonstrate your success in optimizing media campaigns and managing budgets effectively.

    What certifications should I include on my Senior Media Buyer resume?

    Relevant certifications for Senior Media Buyers include the Google Ads Certification, Facebook Blueprint Certification, and IAB Digital Media Buying and Planning Certification. These certifications demonstrate your proficiency in digital advertising platforms and your commitment to staying current with industry trends. Present certifications in a dedicated section, listing the certification name, issuing organization, and date obtained. This highlights your expertise and enhances your credibility in the competitive media buying landscape.

    What are the most common mistakes to avoid on a Senior Media Buyer resume?

    Common mistakes on Senior Media Buyer resumes include failing to quantify achievements, using generic language, and omitting relevant skills. Avoid these by providing specific metrics, such as ROI improvements or budget management figures, to illustrate your impact. Use industry-specific terminology to convey your expertise. Ensure your resume includes key skills like data analysis and negotiation. Overall, tailor your resume to each job application, emphasizing how your experience aligns with the employer's needs.

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