Senior Manager, Media Buyer - Meta

One Park Financial•Miami, FL

About The Position

One Park Financial is seeking a Senior Manager, Media Buyer to own its Meta advertising program across Facebook, Instagram, Messenger, and Audience Network. Meta is a major acquisition channel, and the role is accountable for scaling spend efficiently while improving lead quality and cost per funded deal. This is a hands-on role focused on campaign strategy, buying, optimization, creative testing, measurement, and performance reporting, including work within Meta’s Financial Products and Services special ad category. The successful candidate will partner with creative, tagging, analytics, and CRO teams to connect platform performance to qualified leads and funded deals. Success is measured by scaling spend at or below target cost per qualified lead and cost per funded deal, Meta traffic’s lead-to-funded rate, creative testing cadence and winning-creative spend, and CAPI event match quality and signal health.

Requirements

5–7 years of hands-on paid social media buying experience, with direct ownership of meaningful Meta budgets; budgets of $250K or more per month are described as ideal.
Deep expertise in Meta Ads Manager, Business Manager, Events Manager, Advantage+ campaigns, Lead Ads, and Conversions API.
Experience in a regulated or special ad category, such as financial services, credit, housing, employment, or insurance.
Strong analytical skills and comfort with Excel or Google Sheets and BI dashboards, including a solid grasp of attribution windows and their limitations.
Track record of building creative testing frameworks and working closely with designers and video editors.
Ability to connect platform metrics to downstream business outcomes, including qualified leads, approvals, and funded deals.
Clear, concise communication skills, including the ability to explain performance to non-specialists.

Nice To Haves

Fluency in Spanish or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
Meta Certified Media Buying Professional certification or equivalent certifications.
Experience with lending, RBF/MCA, or B2B/SMB lead generation.
Experience with incrementality testing, MMM inputs, or geo-lift methods.

Responsibilities

Own day-to-day strategy, buying, and optimization of Meta campaigns across prospecting, retargeting, and lead-pool reactivation.
Plan and manage monthly budgets and pacing to meet CPL, cost-per-qualified, and cost-per-funded targets while scaling volume.
Build account structures suited to Meta’s Financial Products and Services special ad category restrictions, using creative, broad targeting, and signal quality to reach the right merchants.
Lead a disciplined creative testing program with the creative team, including concepts, hooks, formats, and English- and Spanish-language variants.
Partner with the Tagging Manager to maintain Meta Pixel and Conversions API (CAPI), event match quality, and offline conversion uploads so the algorithm optimizes toward qualified and funded outcomes.
Manage Lead Ads and instant forms alongside website conversion campaigns, testing form design and qualifying questions to protect lead quality.
Run incrementality and lift studies, including Conversion Lift and geo tests, with marketing analytics, and use results to guide budget decisions.
Diagnose performance shifts in CPM, CTR, CVR, frequency, and auction dynamics; communicate what changed and the response.
Align ad messaging with landing pages in partnership with the CRO team to improve message match and conversion.
Stay current on Meta product releases, including Advantage+, new placements, and AI creative tools, and test relevant offerings.
Produce weekly and monthly performance reporting with clear insights and next steps for the Director of Paid Media and CMO.