Digital Marketing & Media Specialist

AFL Telecommunications•Duncan, SC

7d•Hybrid

About The Position

AFL is seeking a Digital Marketing & Media Specialist to join its corporate Marketing team in Duncan, South Carolina. The role independently manages and optimizes digital marketing programs, marketing automation, paid digital campaigns, and assigned marketing technology platforms. It combines hands-on execution with data-driven optimization to improve audience engagement, lead generation, conversion, and overall digital marketing performance. The specialist designs and executes email campaigns and automated nurture programs; manages paid campaigns; develops digital conversion experiences; improves search visibility; analyzes performance; and supports lead-management processes. The role also oversees assigned marketing technology platforms, including their configuration, governance, documentation, utilization, and vendor coordination. The specialist works with Integrated Marketing, Social Media, Web/Interactive, Marketing Operations, and other stakeholders, and stays current on digital marketing technologies, advertising platforms, search behavior, and AI-driven discovery.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field, or an equivalent combination of education and relevant experience.
Typically 3–5 years of progressive digital marketing experience.
Hands-on experience with marketing automation, paid digital media, analytics, and digital campaign execution.
Experience independently managing and optimizing paid digital campaigns.
Working knowledge of SEO and emerging AEO/GEO practices.
Ability to analyze performance and translate data into optimization decisions.
Ability to independently manage digital programs from setup through measurement and optimization.
Ability to manage digital advertising budgets and optimize investments against established objectives.
Ability to work effectively with cross-functional teams, vendors, and technology partners.
Ability to troubleshoot routine marketing technology, campaign, and integration issues.
Ability to manage multiple platforms, programs, and priorities simultaneously.
Ability to maintain strong governance and quality standards across digital platforms.

Nice To Haves

Adobe Marketo Engage experience is strongly preferred.
Experience with ABM, intent, or account-based advertising platforms such as DemandScience.
Experience with SEO and search visibility platforms such as SEMrush, BrightEdge, or comparable platforms.
Experience using Google Analytics 4 (GA4) to evaluate digital and campaign performance.
Working knowledge of Salesforce and marketing-to-sales lead flow.
Experience working with CMS platforms such as Sitecore is preferred.
Familiarity with reporting and visualization tools such as Power BI is preferred.
Data-driven and naturally curious about performance and audience behavior.
Proactive and comfortable independently identifying opportunities and solutions.
Detail-oriented while able to understand broader campaign and business objectives.
Strong problem solver with a continuous-improvement mindset.
Collaborative and effective working across technical, creative, and business teams.
Adaptable and comfortable working in a rapidly changing digital environment.
Demonstrates sound judgment and ownership of assigned programs and platforms.

Responsibilities

Design, build, test, execute, and optimize email campaigns, automated workflows, and multi-step nurture programs.
Manage paid digital campaigns across Google Ads, LinkedIn Campaign Manager, DemandScience, and other platforms, including targeting, setup, budget pacing, testing, optimization, and performance analysis.
Develop and optimize landing pages, forms, audience segments, and other digital conversion experiences.
Identify and implement SEO, AEO, and GEO opportunities to improve visibility across traditional search, answer engines, and generative AI platforms.
Analyze digital campaign performance and recommend and implement optimization opportunities.
Implement audience segmentation, lead scoring, nurture, and routing requirements in support of AFL’s lead-management framework.
Manage assigned marketing technology platforms, including utilization, configuration, documentation, and vendor coordination.
Identify opportunities to improve platform adoption, effectiveness, and utilization.
Maintain platform governance, data quality, naming conventions, tags, templates, and documentation.
Troubleshoot routine platform, automation, data-flow, and integration issues and coordinate resolution with appropriate partners.
Partner with Integrated Marketing, Social Media, Web/Interactive, Marketing Operations, and other stakeholders to recommend effective digital approaches.
Stay current on evolving digital marketing technologies, advertising platforms, search behavior, and AI-driven discovery.