Digital Media Specialist

Southwest Ohio Regional Transit Authority•Cincinnati, OH

About The Position

The Digital Media Specialist drives and executes the strategic direction of Metro’s social media channels, video, content creation, and digital assets. The role grows, manages, and evaluates these platforms to reflect the organization’s brand and vision. Work involves high-level problem solving, independent judgment, and adapting to changing environments, media, regulations, policies, and processes. Excellent writing and analytical skills, creativity, and timeliness are essential. The specialist develops digital content and social media strategies, maintains website content, creates customer e-communications, produces video, coordinates trip-planning information, integrates new technologies, and evaluates communications through analytics. The position collaborates across teams, responds to customer communications on social media, and serves as an Essential Employee during emergencies or weather-related events. The specialist is expected to stay current with digital trends and work in compliance with Metro’s safety and security policies.

Requirements

Bachelor’s degree in Graphic Arts, Electronic Communications, Web Design, Marketing, or a related field.
Two or more years of related experience.
Excellent verbal, writing, and non-verbal communication skills; ability to persuade and build consensus.
Excellent problem-solving skills and a customer-focused desire to exceed expectations.
Ability to work as an energetic, innovative, self-starting, creative problem-solver committed to continuous improvement.
Professional integrity, including commitment to leadership, accountability, diversity, honesty, fiscal responsibility, and maximizing resources.
Ability to multitask, plan and measure results, create and analyze data, and manage projects, with accuracy and attention to detail.
Strong computer skills.
Comfort operating in both MAC and PC environments.
Proven experience in digital media, social media management, or digital marketing.
Proficiency with content creation tools such as Adobe Creative Suite and Canva, and with social media management platforms.
Experience managing creative projects from conception to execution while aligning with brand objectives, timelines, and budgets.
Experience handling multiple creative initiatives simultaneously while maintaining attention to detail and meeting deadlines.
Experience using project management tools such as Trello, Asana, or Monday.com.
Experience using WordPress CMS.
Experience using digital tools such as Mailchimp and Survey Monkey.
Proficiency with Microsoft Office products, including Word, Excel, and PowerPoint.
Ability to work in compliance with Metro’s security policies.

Nice To Haves

Basic writing skills, video production and editing, and photography are desired.
Bilingual capability is a plus.

Responsibilities

Develop engaging written, visual, and multimedia content for digital platforms, including articles, social media posts, videos, and infographics.
Research industry trends, generate creative ideas, and collaborate with marketing teams to align content with brand messaging and business goals.
Develop social media strategy, content calendars, graphics, campaigns, and contests across Facebook, X, Instagram, LinkedIn, and YouTube to increase awareness and engagement.
Maintain and manage Metro’s website content using appropriate web design, authoring, and programming tools.
Work with the website hosting and maintenance agency to assure website reliability.
Ensure web communications serve target audiences, including ESL audiences and people with disabilities, and are standards-based, functional, and aligned with communications objectives and programs.
Create and distribute electronic customer communications and surveys through electronic message boards and other communication tools, and manage related databases.
Produce and edit videos for internal and external audiences and maintain Metro’s YouTube channels.
Coordinate customer communications for quarterly and mid-pick service changes with Planning & Scheduling.
Update online schedules, Google Transit, and other trip-planning information to improve usability, readability, and accessibility; ensure current user-friendly options are used.
Liaise between Planning & Scheduling and Customer Relations to resolve customer issues involving Google Transit, online schedules, and related tools.
Integrate new transit planning, scheduling, and communications technologies, such as real-time information, with web content and other electronic media to benefit customers.
Use analytics tools to measure the effectiveness of electronic communications and make improvements.
Evaluate emerging trends and recommend e-communications offerings for Metro.
Collaborate with marketing, design, and other team members to ensure consistent brand messaging.
Monitor and evaluate results, prepare monthly reports, and suggest improvements.
Serve as the daily contact for social media, including responding to customer service communications.
Serve as an Essential Employee to support Authority operations during emergencies or weather-related events.
Stay current with digital trends, technologies, and best practices to enhance digital strategies.
Help provide a positive work environment without discrimination on the listed protected grounds.
Work in compliance with Metro’s safety and security policies.
Perform other duties as assigned.