Digital Media Specialist

Grafton Integrated Health Network • Winchester, VA

2d • $53,800 - $67,700 • Onsite

About The Position

The Digital Media Specialist for Grafton and Ukeru Systems develops and executes digital content and social media initiatives to increase brand awareness, audience engagement, and visibility. The role creates graphics, written content, photography, and video that showcase the organization’s people, programs, services, impact, and success stories. It contributes to social media growth strategies, community engagement, program engagement, and audience expansion through targeted communications, campaigns, and digital development.

The position works under the direction of the Marketing and Communications Manager. It is primarily on-site, with in-person attendance required for events and content capture. The role also supports broader marketing and communications projects and builds relationships with internal teams, external stakeholders, digital communities, industry partners, and content collaborators.

Requirements

• High school diploma.
• 1–2 years of related experience in marketing, communications, or digital content.
• Knowledge of social media platforms and associated apps and software.
• Understanding of commonly used marketing and communications concepts, practices, and procedures.
• Ability to work independently and collaboratively within a team.
• Strong attention to detail and effective time management skills.
• Ability to manage multiple projects and competing deadlines.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience creating marketing and communications content across multiple platforms, including websites, PowerPoint, SharePoint, and social media.
• Agency experience is a plus.
• Familiarity with Canva, Adobe Creative Suite, and InDesign.

Responsibilities

• Create platform-specific captions, graphics, photography, and short-form videos.
• Maintain consistent messaging and visual branding that reflect Grafton and Ukeru’s values and identity.
• Manage a multi-channel content calendar aligned with seasonal campaigns, product launches, and audience engagement opportunities.
• Capture and share content from special events to showcase services, program impact, and success stories.
• Track reach, engagement, click-through rates, and follower growth to identify opportunities to improve content and campaigns.
• Execute digital content and social media strategies that increase brand awareness, expand reach, and support organizational goals.
• Support marketing and communications projects, including newsletters, blogs, press releases, annual reports, brochures, website updates, internal announcements, and crisis communications.
• Build relationships with digital communities, industry partners, and content collaborators to strengthen visibility and engagement.
• Foster positive, collaborative relationships with internal teams and external stakeholders.

Benefits

• Paid career development and training, including CPR, Ukeru, Mandt, and other career training.
• 401(k), including an employer match up to $2,500 annually.
• Education assistance up to $5,250 annually.
• Employee Assistance Program.
• Potential eligibility for federal student loan forgiveness because Grafton is a 501(c)(3) nonprofit.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED