Digital Media Specialist

New Mexico State University•Las Cruces, NM

6d•$43,909•Onsite

About The Position

KRWG is seeking a Digital Media Specialist to plan, monitor, and evaluate the station’s presence across digital platforms. The role creates graphic content and produces stories using photos, video, and graphics, while working with the news team to deliver timely coverage. The specialist identifies target markets to expand the audience, analyzes social media performance with a focus on SEO, and shares insights with leadership to inform KRWG’s digital direction. The position publishes and edits web stories, maintains database records and mailing lists, contributes to the weekly newsletter, and keeps digital platforms current. It also promotes awareness of KRWG programming and events, supports fundraisers and outreach activities, and mentors staff, student employees, interns, and volunteers performing related work. The position is full-time, based in Las Cruces, and normally works indoors on a standard Monday–Friday, 8 a.m.–5 p.m. schedule. The position is contingent upon funding.

Requirements

Bachelor’s degree in a related field.
One year of experience related to the standard duties outlined for the position.

Nice To Haves

Experience with Adobe Creative Suite, including Photoshop, Premiere, and Audition, or equivalent digital media editing tools.
Familiarity with content management system environments.
Knowledge of digital and social media best practices and ability to optimize content using Instagram, Twitter, Facebook, and other emerging platforms.

Responsibilities

Develop, direct, and maintain social media platforms, the website, and graphics.
Create and maintain KRWG graphic elements, special-event and programming logos, promotional materials, and other items as needed.
Support station events by coordinating, attending, and creating video and photo packages for digital platforms as needed.
Analyze digital content effectiveness and design data-informed strategies.
Maintain database records and files of content assets.
Work across departments to create assets for content and development.
Participate in authoring the weekly newsletter and other digital communications.
Create monthly, quarterly, and/or annual engagement reports.
Determine target markets and methods to expand the audience base.
Update graphics for radio, television, and digital content as needed.
Create videos during membership drives to encourage donations through social media exposure.
Regularly analyze the website and social platforms and update them as needed.
Identify trending stories and maximize or localize them for a digital audience.
Publish news stories across digital platforms, including writing and editing as needed.
Execute and produce live or recorded video content across digital media platforms.
Plan and schedule social media content.
Review, edit, and repurpose existing content.
Research industry-related topics and trends to identify areas for growth.
Update mailing lists and distribution information.
Help coordinate station events, including open houses, fundraisers, outreach, and community events.
Mentor staff, student employees, interns, and volunteers performing related work.