Digital Media Specialist

New Mexico State University•Las Cruces, NM

5d•$43,909•Onsite

About The Position

KRWG is seeking a Digital Media Specialist to plan, monitor, and evaluate the station’s presence across digital platforms. The role creates graphic content and stories using photos, video, and graphics, and works with the news team to deliver timely coverage as stories break. The specialist identifies target markets to grow the station’s audience, analyzes social media performance with a focus on SEO, and provides insights to leadership to guide KRWG’s digital direction. Day-to-day work includes publishing and editing web stories; maintaining database records, content assets, and mailing lists; contributing to the weekly newsletter and other digital communications; and keeping digital platforms current. The position also promotes awareness of KRWG programming and events, supports fundraisers and outreach activities, coordinates and covers station events, and mentors staff, student employees, interns, and volunteers performing related work.

Requirements

Bachelor’s degree in a related field.
One year of experience related to the standard duties outlined for the position.

Nice To Haves

Experience with Adobe Creative Suite, including Photoshop, Premiere, and Audition, or equivalent digital media editing tools.
Familiarity with CMS environments.
Knowledge of digital and social media best practices and ability to optimize content using Instagram, Twitter, Facebook, and other emerging platforms.

Responsibilities

Develop, direct, and maintain social media platforms, the website, and graphics.
Create and maintain KRWG graphic elements, event and programming logos, promotional materials, and other assets as needed.
Support station events by coordinating, attending, and creating video and photo packages for digital platforms.
Analyze digital content effectiveness and develop data-informed strategies.
Maintain database records and files of content assets.
Work across departments to create assets for content and development.
Contribute to the weekly newsletter and other digital communications.
Create monthly, quarterly, and/or annual engagement reports.
Determine target markets and methods to expand the audience base.
Update graphics for radio, television, and digital content as needed.
Create videos during membership drives to encourage donations through social media exposure.
Regularly analyze and update the website and social platforms as needed.
Identify trending stories and maximize or localize them for digital audiences.
Publish news stories across digital platforms, including writing and editing as needed.
Execute and produce live or recorded video content across digital media platforms.
Plan and schedule social media content.
Review, edit, and repurpose existing content.
Research industry-related topics and trends to identify growth opportunities.
Update mailing lists and distribution information.
Help coordinate station events, including open houses, fundraisers, outreach, and community events.
Promote community awareness of KRWG programming and events.
Mentor staff, student employees, interns, and volunteers performing related work.