Digital Marketing & Media Specialist
About The Position
AFL is seeking a Digital Marketing & Media Specialist to join its corporate Marketing team in Duncan, South Carolina. The specialist independently manages and optimizes digital marketing programs, marketing automation, paid digital campaigns, and assigned marketing technology platforms. The role combines hands-on execution with data-driven optimization to improve audience engagement, lead generation, conversion, and overall digital marketing performance. The position works with Integrated Marketing, Social Media, Web/Interactive, Marketing Operations, vendors, technology partners, and other stakeholders. It calls for independent program ownership, attention to platform governance and data quality, and the ability to identify and implement improvements across campaigns and marketing technology. The role also keeps current with evolving digital marketing technology, advertising platforms, search behavior, and AI-driven discovery.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field, or an equivalent combination of education and relevant experience.
- Typically 3–5 years of progressive digital marketing experience.
- Hands-on experience with marketing automation, paid digital media, analytics, and digital campaign execution.
- Experience independently managing and optimizing paid digital campaigns.
- Working knowledge of SEO and emerging AEO/GEO practices.
- Ability to analyze performance and translate data into optimization decisions.
- Ability to independently manage digital programs from setup through measurement and optimization.
- Ability to translate performance data into actionable recommendations.
- Ability to manage digital advertising budgets and optimize investments against established objectives.
- Ability to work effectively with cross-functional teams, vendors, and technology partners.
- Ability to troubleshoot routine marketing technology, campaign, and integration issues.
- Ability to manage multiple platforms, programs, and priorities simultaneously.
- Ability to maintain strong governance and quality standards across digital platforms.
- Data-driven, curious about performance and audience behavior, proactive, detail-oriented, collaborative, adaptable, and comfortable taking ownership of assigned programs and platforms.
Nice To Haves
- Adobe Marketo Engage experience is strongly preferred.
- Experience with ABM, intent, or account-based advertising platforms such as DemandScience.
- Experience with SEO and search visibility platforms such as SEMrush, BrightEdge, or comparable platforms.
- Experience with CMS platforms such as Sitecore is preferred.
- Familiarity with reporting and visualization tools such as Power BI is preferred.
- Working knowledge of Salesforce and marketing-to-sales lead flow.
Responsibilities
- Design, build, test, execute, and optimize email campaigns, automated workflows, and multi-step nurture programs.
- Manage paid digital campaigns across Google Ads, LinkedIn Campaign Manager, DemandScience, and other platforms, including targeting, campaign setup, budget pacing, testing, optimization, and performance analysis.
- Develop and optimize landing pages, forms, audience segments, and other digital conversion experiences.
- Identify and implement SEO, AEO, and GEO opportunities to improve visibility across traditional search, answer engines, and generative AI platforms.
- Analyze digital campaign performance and recommend and implement optimization opportunities.
- Implement audience segmentation, lead scoring, nurture, and routing requirements in support of AFL’s lead-management framework.
- Manage assigned marketing technology platforms, including utilization, configuration, documentation, and vendor coordination.
- Identify opportunities to improve marketing technology platform adoption, effectiveness, and utilization.
- Maintain platform governance, data quality, naming conventions, tags, templates, and documentation.
- Troubleshoot routine platform, automation, data-flow, and integration issues and coordinate resolution with appropriate partners.
- Partner with Integrated Marketing, Social Media, Web/Interactive, Marketing Operations, and other stakeholders to recommend effective digital approaches.
- Stay current on evolving digital marketing technologies, advertising platforms, search behavior, and AI-driven discovery.
Benefits
- Hybrid in-office schedule for qualifying employees.
- Flexible time off policy.
- 401(k) company match up to 4%, dollar for dollar.
- Professional development, training, and tuition reimbursement programs.
- Medical, dental, vision, and life insurance options.
- Opportunities for career advancement.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
