Digital Media Marketing Manager

gFiber

4h•$135,100 - $218,500

About The Position

The Digital Media Marketing Manager is part of gFiber’s Digital growth marketing team, which acquires and nurtures customers through digital touch points and connects local go-to-market execution with nationwide brand scale. The role collaborates with Product Marketing, Web/UX, Creative, Data Science, and Local Field Operations. The manager owns digital media investments and serves as the primary bridge between media execution and data and marketing technology infrastructure. Responsibilities include overseeing media strategy, buying, and optimization, both directly and through agency management, while applying rigorous measurement to assess results and subscriber growth. The role partners with MarTech and Data Engineering to define dashboard requirements, implement advanced tracking, and design incrementality tests. This full-time position has a US base salary range of $135,100–$218,500, plus bonus and benefits. Pay varies by location; a recruiter will provide the range for the targeted location. The application window is scheduled to remain open until at least November 15, 2026, subject to business needs.

Requirements

Bachelor's degree or equivalent practical experience.
At least 8 years of progressive experience in digital media strategy, buying, and optimization, with significant emphasis on data-driven performance marketing.
Proficiency in Google Analytics (GA4) and tracking technologies such as GTM and pixel implementation, including troubleshooting discrepancies between media platforms and internal systems.
Experience managing substantial media budgets, allocating resources agilely, and presenting complex performance data to executive leadership.
Experience managing media agencies and leading cross-functional partnerships with MarTech, Creative, and Data Science teams.
Experience collecting, summarizing, presenting, and discussing data related to online paid media, marketing performance, budget management, and digital consumer insights.

Nice To Haves

Experience designing and executing complex incrementality tests or geo-experiments, or collaborating on Media Mix Modeling or Multi-Touch Attribution projects.
Familiarity with SQL or data visualization tools such as Looker or Tableau to query data and validate dashboard logic with technical teams.
Understanding of modern privacy-centric tracking architecture, including Conversions API and clean rooms such as Ads Data Hub.
Experience with telecom or subscription-service business models, particularly customer acquisition cost (CAC), retention, and lifetime value.

Responsibilities

Lead the design, execution, and optimization of large-scale customer acquisition campaigns across search, display, video, and programmatic media to maximize ROI and meet performance goals.
Direct external media agencies and strategic partners, ensure execution quality, hold them accountable to performance targets, and guide data-backed optimization.
Serve as the primary liaison to MarTech and Data Science, defining dashboard requirements, KPIs, and data structures for evaluating media efficiency and budget pacing.
Design and oversee A/B tests, geo-experiments, and incrementality tests to establish the causal impact of media.
Partner with MarTech on strategic implementation and QA of tracking mechanisms, including GA4, GTM, server-side tagging, and UTM taxonomies, to support data flow from ad platforms into data warehouses.
Advise senior marketing leadership on media mix optimization, forecasting, and agile budget allocation based on modeling and inference.