Manager, Digital Marketing - Retail Media

The Wonderful Company•Los Angeles, CA

1d•Hybrid

About The Position

The Manager, Digital Marketing is a hands-on role on The Wonderful Company’s eCommerce Digital Marketing team. The position designs, executes, and evaluates digital marketing campaigns on media networks operated by Amazon, Instacart, and retail partners across the company’s brands. It drives full-funnel demand through marketplace advertising, evaluates campaign and marketplace performance, and applies data-driven optimizations. The role also coaches junior team members, develops reporting dashboards and automated reports, configures DSP campaigns, collaborates with creative and sales teams, and develops approaches for emerging retail media networks. The role is based at the company’s West Los Angeles, California office and follows a hybrid schedule: in-office Monday through Wednesday, with the option to work remotely Thursday and Friday.

Requirements

At least 5 years of hands-on digital marketing experience with Amazon, DTC, Instacart, Walmart, and other retail media networks.
Bachelor’s degree in data science or marketing.
Deep understanding and hands-on experience with backend campaign optimization, including audience targeting, bidding strategies, and reporting capabilities, with demonstrated success driving scalable campaigns and meeting financial KPIs.
Comprehensive knowledge of the Amazon ecosystem, Amazon Ads, Amazon DSP, and other U.S. grocery-sector retail media networks, such as Walmart Connect, Roundel, MAP, Carrot Ads, and Criteo.
Proficiency in analytics and reporting tools, including Amazon Marketing Cloud (AMC) and Google Analytics.
Proficiency in cloud-based SQL programming and data mining.
Strong analytical skills and ability to use data to formulate decisions.

Nice To Haves

MBA or MS degree.
Consumer packaged goods experience, specifically in food and beverage.

Responsibilities

Design and execute full-funnel digital marketing programs across online marketplaces, using sponsored product, display, brand advertising, and other platform-specific tools.
Evaluate and validate data sources, analytical tools, and measurement methodologies for marketplace and campaign performance.
Interpret campaign results and implement data-driven improvements, including bid adjustments, A/B testing, and audience refinements.
Review work and coach junior team members to build team expertise.
Lead, develop, and maintain dashboards and automated reporting for key performance indicators, including return on ad spend, cost per click, click-through rate, conversion rate, revenue, and revenue attribution metrics.
Configure and optimize DSP campaigns, including audience segmentation, bid strategy, and inventory targeting.
Partner with brand and agency creative teams to develop data-driven custom display ad assets.
Collaborate with the sales team on strategic approaches to smaller and emerging retail media networks, identifying growth opportunities and tailoring partnership strategies to maximize incremental reach and performance.

Benefits

Medical coverage
Vision insurance
Dental insurance
401(k) with match eligibility
24/7 online physician consultations
Virtual mental health resources
Life coaching
Employee community groups
Cash rewards for healthy habits
Fitness reimbursements
On-demand fitness videos
Career progression and internal mobility opportunities
Learning and development resources, including leadership training, webinars, and eLearning courses
Company-wide mentorship program
Continuous improvement training
Wonderful Giving, with company-provided funds to allocate to up to three charities
Wonderful Neighbor group service projects