Digital Retail/Senior Retail Media Manager

Skai•Los Angeles, CA

5d•Hybrid

About The Position

The Expert/Senior Expert Services Manager is a senior practitioner and strategic advisor for Skai’s enterprise retail media clients. The role owns the strategy, performance, and outcomes of an assigned book of accounts, from planning through hands-on execution, and helps clients navigate the fragmented and fast-moving retail media landscape. It combines deep channel expertise with strategic consulting: understanding client business objectives, diagnosing performance, and developing actionable plans and narratives. Working with the Retail Media Expert Services Director, this position serves external clients and acts as a regional retail media expert, supporting internal stakeholders and helping shape Skai’s platform. The role is hybrid, US-based, and may involve travel of up to 10–15%.

Requirements

Demonstrated enterprise retail media ownership, with accountability for strategy through execution.
Full-stack Amazon and Walmart retail media experience across search and DSP.
Hands-on experience with Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search, Walmart DSP, Vendor Central, Seller Central, and the 1P versus 3P distinction.
Experience using AMC beyond out-of-the-box templates to answer questions standard reporting cannot, build custom audiences and analyses (such as incrementality or multi-touch attribution), and inform client actions.
Strong analytical skills, including root-cause analysis and the ability to connect metrics to client business objectives rather than optimize only to dashboard measures.
Fluency in the retail media ecosystem, including retailer economics, onsite and offsite media, DSP, 1P and 3P, and shopper marketing.
Advanced use of generative AI tools such as Claude to produce technical outputs, including reshaped data, reports, automations, and custom agents; a software engineering background is not required.
Ability to translate ambiguous client goals into strategies, plans, and narratives that clients can take to their leadership, using Skai technology and appropriate partners.
Credibility with stakeholders ranging from day-to-day analysts to executives who own budgets.
Ability to operate cross-functionally in fast-paced, matrixed environments where delivery depends on teams that do not report to the role.
Ownership and follow-through, including taking problems through resolution and addressing unowned work.
US-based.
Ability to travel up to 10–15%.

Nice To Haves

Breadth across additional retail media networks, such as Instacart, Target and Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, and Amazon Retail Ad Service; breadth across several networks is valued more than depth in any single one.
Agency-side background; candidates from brand, retailer, and platform sides are also welcome.
Experience mentoring or training less experienced colleagues, or creating durable playbooks and documentation; interest in growing into people management.
Commercial exposure to retention and growth of a book of business, QBRs with economic buyers, and scoping new work.
Familiarity with total commerce, including how retail media connects with shopper marketing, trade budgets, and joint business planning with retailers.
Experience with Skai or a comparable retail media or search management platform.
Experience collaborating with a global team, both locally and virtually.

Responsibilities

Own the strategy, performance, and outcomes of an assigned book of enterprise retail media accounts.
Plan, build, and optimize campaigns hands-on across Amazon, Walmart, Instacart, Target, and other retail media networks, including day-to-day management as needed.
Investigate performance issues and opportunities and provide actionable recommendations to clients.
Advise senior client stakeholders on media planning, budget allocation across networks, and retail media best practices.
Lead QBRs and strategic reviews, and support the client services team on renewals, growth conversations, and escalations.
Build custom analyses, reports, and automations when standard tools and templates are insufficient.
Serve as the regional retail media subject matter expert and support internal stakeholders across the business.
Mentor less experienced colleagues and contribute to team playbooks and processes.
Partner with product development, sales, technical account management, and sales engineers to drive platform innovation and capture market opportunities.