Senior Manager, Digital Media

Amsive•New York, NY

2d•Hybrid

About The Position

The Senior Manager, Digital Media leads and manages paid media campaigns across major advertising platforms for enterprise-level clients in multiple industries, with a heavy emphasis on B2B and lead generation. The role develops strategies, optimizes campaign performance, manages a team, and collaborates with cross-functional stakeholders. The ideal candidate has a strong background in digital advertising, client management, and team leadership and can succeed in a fast-paced, results-driven environment. This is a hybrid position requiring 1–2 days in the office, located in New York, NY or Nashville, TN. Amsive does not currently provide sponsorship opportunities.

Requirements

At least 5 years of experience working in a performance marketing agency.
At least 5 years of hands-on paid search, paid social, and programmatic experience, with advanced expertise in campaign setup, management, and optimization.
At least 5 years of experience advising and managing clients, with a proven track record of driving results.
At least 3 years of experience managing and developing a team of 3–6 people.
Strong experience with decentralized data sources and platforms and measuring performance over long decision cycles.
Proven ability to prioritize and allocate resources to meet client expectations and deliverables.
Exceptional project management skills, including experience managing complex tasks with conflicting priorities.
Excellent communication, analytical, and problem-solving skills.
Ability to thrive in a fast-paced, collaborative, and dynamic environment.

Nice To Haves

Experience with enterprise-level clients.

Responsibilities

Develop and implement paid media strategies across platforms including Google, Bing, Meta, LinkedIn, StackAdapt, and The Trade Desk.
Build and manage complex campaigns.
Set up and manage testing methodologies to optimize campaign structures, bid strategies, creative, and other elements before scaling.
Oversee media budget allocation and use spending efficiently to maximize campaign effectiveness.
Report on campaign performance and provide actionable insights and recommendations for improvement.
Analyze data and performance metrics to optimize campaigns for ROI, engagement, and other key performance indicators.
Collaborate with creative, analytics, account management, and other cross-functional teams to align media efforts with broader marketing strategies.
Advise clients on best practices, strategies, and emerging trends in paid search and digital advertising.
Manage and mentor a team of 4–6 paid search specialists and managers, supporting their ongoing development and improvement.
Prioritize and manage team efforts and resources to exceed client deliverables.
Project-manage complex campaign tasks and ensure timely delivery.
Build and standardize processes for campaign execution, optimization, and reporting to improve operational efficiency.
Stay current with industry trends, tools, and best practices in paid search and digital advertising.