(USA) Senior Manager, Digital Media

Walmart • San Bruno, CA

7d • Onsite

About The Position

The Senior Manager, Digital Media, leads the development and execution of strategic digital marketing initiatives to drive business growth and operational excellence. The role leads the strategy and evolution of significant CRM engagement portfolios, channels, and strategic workstreams, with accountability for current business performance and scalable capabilities that advance the broader CRM program. The manager identifies and prioritizes growth opportunities, shapes cross-functional roadmaps, and leads complex initiatives across Marketing, Product, Engineering, Analytics, and business partners. The role provides functional leadership and strategic direction to strengthen customer experience, visits, GMV, and long-term CRM effectiveness.

The CRM team delivers coordinated lifecycle strategies across multiple channels to enhance the customer journey and strengthen Walmart brand loyalty. It aims to build a customer-centric CRM operating system, using advanced intelligence to anticipate individual customer needs and orchestrate interactions. The team collaborates cross-functionally to implement strategic initiatives, optimize performance, and continuously improve processes in alignment with business goals.

The position is based at 850 Cherry Ave, San Bruno, California. Walmart offers competitive pay, performance-based bonuses, and benefits. The annual salary range is $117,000 to $234,000, with additional annual or quarterly performance bonuses; certain positions may also include stock.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field and 3 years of experience in marketing or a related field, or 5 years of experience in marketing or a related field.
• Extensive experience in digital media strategy and campaign management within complex business environments.
• Ability to analyze data and leverage insights to optimize marketing strategies and performance.
• Strong resource-allocation skills to maximize campaign effectiveness.
• Expertise in customer relationship management and email/push marketing to enhance engagement and retention.
• Leadership experience developing teams, setting performance standards, and driving continuous improvement.
• Ability to collaborate cross-functionally, communicate effectively, and influence stakeholders to achieve business objectives.
• Commitment to company policies, ethics, and operational excellence while fostering adaptability and innovation.

Nice To Haves

• Experience in digital marketing, such as affiliate marketing or display advertising.
• Experience leading a cross-functional team.

Responsibilities

• Define CRM portfolio and channel strategies that balance customer needs, commercial goals, and long-term capability investments.
• Prioritize roadmaps, campaigns, experiments, and customer-experience enhancements based on impact, feasibility, and tradeoffs.
• Own performance narratives, measurement frameworks, and improvement plans, translating analytical evidence into strategic decisions.
• Lead scalable CRM capability development and complex cross-functional delivery across Product, Engineering, Operations, Data Science, agencies, and vendors.
• Advance personalization, lifecycle engagement, cross-channel data use, automation, and responsible AI adoption.
• Set strategic direction, coach talent, strengthen governance and operating practices, and represent CRM recommendations to senior stakeholders.
• Collaborate with cross-functional partners to implement strategic initiatives, optimize performance, and continuously improve processes.

Benefits

• Medical, vision, and dental coverage.
• 401(k).
• Stock purchase plan.
• Company-paid life insurance.
• Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit, including tuition, books, and fees for eligible programs.
• Performance-based bonuses; certain positions may also include stock.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior