(USA) Director, Digital Media - Performance Media

Walmart • Hoboken, NJ

4d • Onsite

About The Position

The Director, Digital Media leads the development and execution of Walmart’s always-on paid performance media, ensuring alignment with overall marketing and business objectives. The role oversees complex digital campaigns, manages agency and technology partnerships, and drives innovation to enhance customer engagement and campaign performance. The Director mentors and develops team members, collaborates cross-functionally, and continuously refines processes to optimize results. This position plays a critical role in advancing Walmart’s digital presence and delivering measurable business impact.

The Walmart Marketing team develops digital media strategies to engage customers, collaborating across departments and with external partners on campaigns grounded in customer insights and brand strategy. The team manages complex, multichannel digital initiatives and focuses on growth, brand awareness, continuous improvement, strategic decision-making, and strong partnerships.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field and 6 years of experience in marketing or a related field, or 8 years of experience in marketing or a related field.
• 3 years of supervisory experience.
• Proven leadership experience building and developing high-performing performance media teams.
• Expertise in digital media strategy aligned with broader marketing and business objectives.
• Strong knowledge of digital campaign planning, execution, and optimization.
• Ability to collaborate effectively with internal teams, external agencies, and technology partners.
• Experience managing budgets and financial performance for multiple complex campaigns.
• Proficiency in using data analytics and customer insights to inform strategy and improve ROI.
• Skill in driving innovation and process improvements within digital marketing functions.

Nice To Haves

• Digital marketing experience, such as affiliate marketing or display advertising.
• Experience leading a cross-functional team.

Responsibilities

• Lead and develop a high-performing digital media team to achieve business objectives and support professional growth.
• Design and implement digital media strategies aligned with Walmart’s marketing and business goals.
• Manage large-scale digital campaigns, using data-driven insights and real-time adjustments to optimize performance.
• Collaborate with internal teams and external partners to improve digital marketing capabilities and innovation.
• Oversee budget planning, forecasting, and financial performance for digital media initiatives.
• Guide creative development and ensure effective campaign messaging across multiple channels.
• Drive process improvements and adopt emerging digital technologies to enhance campaign impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Director