Director, Media Strategy & Performance

CSL • King of Prussia, PA

2d • Hybrid

About The Position

CSL Behring is establishing centralized media leadership for its U.S. portfolio for the first time. The Director, Media Strategy & Performance will build an overarching media go-to-market strategy across brands and consumer and healthcare professional audiences. The role will create portfolio-level frameworks, media guidelines, agency governance standards, Joint Business Planning practices, and consistent measurement expectations. It will partner with brand teams to translate objectives into integrated media strategies, improve planning quality and execution speed, and provide a consistent, credible view of media performance and return on investment to inform investment decisions.

The position reports to the Senior Director, Marketing & PRC Operations. It leads cross-functional workstreams and agency partners; direct-report scope will be determined as the U.S. Portfolio Marketing organization grows. This is a hybrid role with a combination of onsite and remote work.

Requirements

• Bachelor’s degree required.
• At least 10 years of media experience with progressive responsibility.
• Demonstrated ownership of multi-brand or portfolio-level media strategy and investment.
• Pharmaceutical, biotech, or healthcare media experience, including working knowledge of regulated promotional environments and PRC/MLR review.
• Experience across consumer and healthcare professional media.
• Experience in agency management, scope and fee negotiation, SOW governance, and performance accountability.
• Experience with marketing mix modeling, attribution, and media performance analytics.
• Ability to interpret and challenge measurement outputs without building the models.
• Ability to influence and align stakeholders without direct authority.
• Ability to translate media performance into clear business recommendations for senior leadership.

Nice To Haves

• Rare disease, specialty, or complex patient journey experience.
• Both agency-side and client-side experience.
• Familiarity with IQVIA, Crossix, Komodo, or comparable healthcare data and measurement sources.
• Experience establishing a new function, standard, or center of excellence.
• Experience with plasma-derived or biologic therapies.

Responsibilities

• Own U.S. media strategy, go-to-market planning, and investment guidance across consumer and healthcare professional audiences for the brand portfolio, including portfolio strategy and allocation frameworks, initial brand budget recommendations, channel and platform guidance, audience targeting, campaign sequencing, and opportunities to improve return on total media investment.
• Partner with brand teams to translate brand objectives into integrated media strategies; consult on, pressure-test, and challenge brand media plans before commitment, ensuring alignment with audience strategy, channel best practices, promotional review readiness, measurement design, and the patient and prescriber journey.
• Serve as CSL Behring’s single accountable owner of the media agency of record relationship across consumer and HCP media, partnering with Procurement on agency scope, fee structure, SOW governance, Joint Business Planning, commercial accountability, performance expectations, scorecards, issue escalation, and quarterly business reviews.
• Establish and champion media brief standards, planning processes, playbooks, channel standards, and planning frameworks to enable repeatable, high-quality execution, improve speed from planning through activation, and reduce reliance on agencies for strategic decision-making.
• Partner with PRC Operations to integrate media planning and activation with promotional review workflows, supporting compliant execution and improving go-to-market efficiency through planning, review, activation, and optimization.
• Partner with CSL Behring Insights & Analytics and external measurement partners to define the media measurement agenda, establish and publish a consistent U.S. portfolio media KPI and ROI standard, reconcile methodology differences across internal and external sources, pressure-test methodology, and adjudicate disagreements between sources.
• Represent media in brand planning cycles and integrated commercial planning, convening consumer and HCP media planning around a shared view of the patient and prescriber journey and partnering with brand marketing, Insights & Analytics, medical, legal, regulatory, Procurement, and PRC Operations.
• Define and lead a portfolio test-and-learn agenda with Insights & Analytics and external measurement partners, bringing outside-in expertise on emerging channels, platforms, healthcare data sources, measurement approaches, and media innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Director