Director, Media Strategy

Adelphi Group • New York, NY

2d • $130,000 - $150,000 • Hybrid

About The Position

The Director, Media Strategy assesses client briefs and category dynamics, then develops customized media strategies to address client challenges and achieve brand marketing goals. The role leads integrated, data-driven media strategy and channel-mix development using syndicated, proprietary, and historical resources, bringing together the strengths of traditional and digital media.

The position evaluates market-level nuances, revenue-driving audiences, coordination of healthcare professional and consumer/patient promotion, behavior-changing content needs, broad versus precision targeting, and approaches to identifying and prioritizing high-value audiences. The Director collaborates with Data & Analytics to ground recommendations in data and carry them through planning and in-market execution. The role also coordinates with subject matter experts and account teams on existing-client plans and new business, presents recommendations to clients, and represents the Solve(d) media team in new-business assignments, including crafting concise and compelling PowerPoint presentations.

The position requires confident client and senior-agency engagement, effective use of data to uncover audience and behavioral insights, and experience developing integrated media and measurement strategies. It also calls for collaboration across agency disciplines, clear and persuasive communications, sound judgment when synthesizing varied inputs, and the ability to adapt communication to the audience and situation. Omnicom policy requires employees to work in the office at least three days a week, unless the agency or manager directs additional in-office days, to the extent permissible by local law.

Requirements

• High degree of comfort and confidence in new-business situations and in engagement with senior agency staff and clients.
• Effective use of syndicated and proprietary data to uncover target and behavioral insights that inform recommendations.
• Experience working with media vendors and understanding publisher offerings and buying models.
• Experience developing thoughtful, insight-driven, integrated media and measurement strategies to help clients achieve objectives.
• Experience across multiple therapeutic categories and patient types, including strategic differences between broad conditions/populations and rare disease.
• Ability to apply and communicate learnings and best practices across clients while adapting them to new circumstances.
• Effective collaboration with multiple internal agency disciplines and stakeholders.
• Ability to synthesize information from disparate sources, consider stakeholder input and feedback, and reach informed conclusions.
• Ability to adapt communication to the situation and audience, from detailed process explanations to concise executive summaries.

Responsibilities

• Assess client briefs and category dynamics and develop customized media strategies to address client challenges.
• Lead development of integrated, data-driven media strategies and channel mixes using syndicated, proprietary, and historical resources.
• Evaluate geographic and market nuances, revenue-driving audiences, promotion to healthcare professionals and consumers/patients, content needs, targeting approaches, and high-value audiences.
• Work with Data & Analytics to develop data-grounded recommendations and translate them into planning and in-market execution.
• Coordinate with subject matter experts, including Search, Social, and Analytics, and account teams on existing-client planning and new-business assignments.
• Attend and present media assignments and recommendations in client meetings, including meetings with prospective clients.
• Represent the Solve(d) media team in new-business assignments and create concise, compelling PowerPoint presentations outlining the agency's media strategy and approach.
• Direct development of clear, compelling, and persuasive client presentations and other important communications.
• Collaborate with internal agency disciplines and stakeholders to communicate a cohesive vision and address client needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed