Senior Director, Marketing Media Strategy & Performance

ADT • Boca Raton, FL

2d

About The Position

ADT is seeking a media strategy leader to guide media investment and align it with audience strategy, demand planning, and business growth. The role uses first-party data and demand signals to optimize media, shape demand for ADT’s protection solutions, and ensure campaigns reinforce the Every Second Counts brand platform. The leader will anticipate changes in consumer behavior and the media landscape, keeping the company’s approach resilient and adaptable.

The position owns agency partner management and works across functions with performance analytics partners to develop cohesive omnichannel campaigns. It measures the effects of media on consumer confidence, trust, brand preference, lead generation, and demand. The role also leads adoption of AI across teams, reimagining workflows using emerging tools and platforms.

Requirements

• 10 to 15 years of experience in digital media.
• Strong analytical skills.
• Experience in lower-funnel media optimization.
• Proven experience generating demand through media messages and placements.
• A history of leveraging new media channels and technologies to keep pace with industry developments.
• Ability to develop long-term strategies that anticipate market trends and consumer behavior.
• Strong quantitative skills to analyze data, interpret metrics, and derive actionable insights for media optimization.
• Exceptional verbal and written communication skills, including the ability to explain performance data and media strategies to varied stakeholders.
• Strong organizational and project management skills, including the ability to manage multiple campaigns, testing programs, and media initiatives.
• Creative problem-solving skills and agility in adapting to new information or changing market conditions.
• Familiarity with media planning software; experience with customer relationship management (CDP) systems and data visualization tools is desirable.
• Emotional intelligence to craft and place messages that reassure customers and build trust and loyalty.

Nice To Haves

• Experience with customer relationship management (CDP) systems.
• Familiarity with data visualization tools.

Responsibilities

• Integrate media strategy with demand planning to forecast and stimulate interest in ADT security solutions, collaborating across functions on omnichannel campaigns.
• Own agency partner management, providing guidance and accountability to drive outcomes.
• Ensure media campaigns reflect the Every Second Counts brand promise and reinforce brand value while driving demand.
• Develop and execute media strategies informed by demand signals and market analysis, aligning messages with consumer needs and business goals.
• Work with performance analytics partners to use predictive analytics in media planning and identify when and where messages can best affect key business metrics.
• Continuously refine media strategies in response to market conditions and business needs.
• Measure and interpret how media strategies affect consumer confidence, trust, demand, lead generation, and brand preference.
• Lead the adoption of AI across teams and reimagine workflows using emerging tools and platforms.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed