Senior Director, Marketing Media Strategy & Performance

ADT•Boca Raton, FL

About The Position

ADT is seeking a Head of Media Strategy to lead media investment and strategy, integrating demand planning, first-party data, audience strategy, and performance optimization. The role will forecast and shape demand for ADT’s protection solutions and ensure that messaging and media channels reinforce the Every Second Counts brand platform. The position calls for a forward-looking leader who can anticipate changes in consumer behavior and the media landscape and keep the company’s media approach resilient and adaptable. The role partners across functions, including performance analytics, to develop cohesive omnichannel campaigns informed by demand signals, market analysis, and predictive analytics. It owns agency partner management and accountability, measures how media affects consumer confidence, trust, lead generation, brand preference, and demand, and leads adoption of AI to reimagine team workflows using new tools and platforms.

Requirements

10 to 15 years of experience in digital media.
Experience in lower-funnel media optimization.
Proven experience generating demand through media messaging and placements.
Strong analytical skills.
Ability to develop long-term strategies that anticipate market trends and consumer behavior.
Strong quantitative skills to analyze data, interpret metrics, and derive actionable media optimization insights.
Exceptional verbal and written communication skills, including the ability to explain performance data and media strategies to varied stakeholders.
Strong organizational and project management skills to manage multiple campaigns, testing programs, and media initiatives.
Creative problem-solving skills and agility in response to new information or changing market conditions.
Familiarity with media planning software.
Emotional intelligence to develop and place messages that resonate with customers and build trust and loyalty.

Nice To Haves

Experience with customer relationship management (CDP) systems.
Experience with data visualization tools.
A history of leveraging new media channels and technologies to stay ahead in a rapidly changing industry.

Responsibilities

Integrate media strategy with demand planning to forecast and stimulate interest in ADT security solutions.
Work across functions to design cohesive omnichannel media campaigns that achieve business outcomes.
Manage agency partners, providing guidance and accountability for desired outcomes.
Align media campaigns with the Every Second Counts brand promise to drive demand and reinforce brand value.
Develop and execute media strategies informed by demand signals and market analysis.
Partner with performance analytics teams to use predictive analytics in media planning and identify where and when messaging can affect business metrics.
Continually adapt media plans to changing market conditions and business needs.
Measure and interpret media’s impact on consumer confidence, trust, lead generation, brand preference, and demand.
Lead AI adoption across teams, reimagining workflows with new tools and platforms.
Plan and manage multiple campaigns, testing programs, and media initiatives.