(USA) Director, Digital Media - Performance Media

Walmart • Hoboken, NJ

2d • Onsite

About The Position

The Director, Digital Media leads the development and execution of Walmart’s always-on paid performance media, ensuring alignment with marketing and business objectives. This role oversees complex digital campaigns, manages agency and technology partnerships, and drives innovation to improve customer engagement and campaign performance. The Director mentors and develops team members, collaborates across functions, and refines processes to optimize results. The role requires strong digital marketing expertise and leadership to advance Walmart’s digital presence and deliver measurable business impact.

The Walmart Marketing team develops digital media strategies that engage customers and manages initiatives across multiple channels. It collaborates with internal departments and external partners, using customer insights and brand strategy to drive growth and brand awareness. The team emphasizes continuous improvement, strategic decision-making, and strong partnerships.

The position is based at 221 River St, Hoboken, NJ 07030.

Requirements

• Bachelor's degree in Marketing, Business, or a related field and 6 years of experience in marketing or a related field, or 8 years of experience in marketing or a related field.
• 3 years of supervisory experience.
• Proven leadership experience building and developing high-performing performance media teams.
• Expertise in digital media strategy aligned with broader marketing and business objectives.
• Strong knowledge of digital campaign planning, execution, and optimization.
• Ability to collaborate with internal teams, external agencies, and technology partners.
• Experience managing budgets and financial performance for multiple complex campaigns.
• Proficiency in using data analytics and customer insights to inform strategy and improve ROI.
• Skill in driving innovation and process improvements within digital marketing functions.

Nice To Haves

• Digital marketing experience, such as affiliate marketing or display advertising.
• Experience leading a cross-functional team.

Responsibilities

• Lead and develop a high-performing digital media team to achieve business objectives and support professional growth.
• Design and implement digital media strategies aligned with Walmart’s marketing and business goals.
• Manage large-scale digital campaigns, using data-driven insights and real-time adjustments to optimize performance.
• Collaborate with internal teams and external partners to enhance digital marketing capabilities and innovation.
• Oversee budget planning, forecasting, and financial performance for digital media initiatives.
• Guide creative development and ensure effective campaign messaging across multiple channels.
• Drive process improvements and adopt emerging digital technologies to enhance campaign impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Director