(USA) Senior Manager, Digital Media

Walmart • San Bruno, CA

8d • $117,000 - $234,000 • Onsite

About The Position

The Senior Manager, Digital Media leads the development and execution of strategic digital marketing initiatives to drive business growth and operational excellence. The role leads the strategy and evolution of significant CRM engagement portfolios, channels, and strategic workstreams, with accountability for current business performance and the development of scalable capabilities that advance the broader CRM program. The Senior Manager identifies and prioritizes growth opportunities, shapes cross-functional roadmaps, and leads complex initiatives across Marketing, Product, Engineering, Analytics, and business partners. The role provides functional leadership and strategic direction to strengthen customer experience, visits, GMV, and long-term CRM effectiveness.

The CRM team delivers coordinated lifecycle strategies across multiple channels to enhance the customer journey and strengthen Walmart brand loyalty. It aims to build a customer-centric CRM operating system using advanced intelligence to anticipate individual customer needs and orchestrate interactions. The team collaborates across functions to implement strategic initiatives, optimize performance, and improve processes in alignment with business goals.

Requirements

• Extensive experience in digital media strategy and campaign management within complex business environments.
• Ability to analyze data and leverage insights to optimize marketing strategies and performance.
• Strong resource-allocation skills to maximize campaign effectiveness.
• Expertise in customer relationship management and email/push marketing to enhance engagement and retention.
• Demonstrated leadership in developing teams, setting performance standards, and driving continuous improvement.
• Ability to collaborate cross-functionally, communicate effectively, and influence stakeholders to achieve business objectives.
• Commitment to upholding company policies, ethics, and operational excellence while fostering adaptability and innovation.
• Bachelor’s degree in Marketing, Business, or a related field and 3 years’ experience in marketing or a related field, or 5 years’ experience in marketing or a related field.

Nice To Haves

• Digital marketing experience (for example, affiliate marketing or display advertising).
• Experience leading a cross-functional team.

Responsibilities

• Define CRM portfolio and channel strategies that balance customer needs, commercial goals, and long-term capability investments.
• Prioritize roadmaps, campaigns, experiments, and customer-experience enhancements based on impact, feasibility, and tradeoffs.
• Own performance narratives, measurement frameworks, and improvement plans; translate analytical evidence into strategic decisions.
• Lead scalable CRM capability development and complex cross-functional delivery across Product, Engineering, Operations, Data Science, agencies, and vendors.
• Advance personalization, lifecycle engagement, cross-channel data use, automation, and responsible AI adoption.
• Set strategic direction, coach talent, strengthen governance and operating practices, and represent CRM recommendations to senior stakeholders.

Benefits

• Competitive pay and performance-based bonus awards.
• Medical, vision, and dental coverage.
• 401(k), stock purchase plan, and company-paid life insurance.
• Paid time off, including sick leave, parental leave, family care leave, bereavement, jury duty, and voting leave.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit, including tuition, books, and fees for eligible programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior