Digital Retail/Senior Retail Media Manager

Skai•Seattle, WA

6d•$100,000 - $120,000•Hybrid

About The Position

Skai is hiring a senior practitioner and strategic advisor for enterprise retail media clients. The role owns the strategy, performance, and outcomes of an assigned book of accounts, from planning through hands-on execution, and helps clients navigate the fragmented and fast-moving retail media landscape. It combines deep channel expertise with strategic consulting: understanding client business objectives, diagnosing performance, and developing actionable plans and narratives. Working with the Retail Media Expert Services Director, the manager serves external clients and acts as a regional retail media expert, supporting internal stakeholders and helping shape Skai's platform. The position is US-based, hybrid, and involves travel of up to 10–15%.

Requirements

Experience owning enterprise retail media accounts as the senior person accountable for strategy through execution.
Hands-on full-stack experience with Amazon and Walmart, including search and DSP; Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search, Walmart DSP, Vendor Central, Seller Central, and the 1P versus 3P distinction.
Experience using Amazon Marketing Cloud (AMC) beyond out-of-the-box templates to answer questions standard reporting cannot, build custom audiences and analyses such as incrementality or multi-touch attribution, and influence client actions.
Strong analytical skills, including root-cause analysis and the ability to connect metrics to client business objectives rather than optimizing only to dashboard metrics.
Fluency in the retail media ecosystem, including retailer economics, onsite and offsite media, DSP, 1P and 3P, and shopper marketing.
Advanced use of generative AI tools such as Claude to produce technical outputs, including data reshaping, reports, automations, and custom agents; software engineering experience is not required.
Ability to translate ambiguous client goals into strategies, plans, and narratives clients can present to their leadership, using Skai's technology and appropriate partners.
Ability to work credibly with stakeholders ranging from day-to-day analysts to executives who own budgets.
Experience operating cross-functionally in fast-paced, matrixed environments where delivery depends on teams outside one's reporting line.
Demonstrated ownership and follow-through, including resolving problems, taking on unowned work, and acting responsibly without waiting to be asked.
US-based and able to travel up to 10–15%.

Nice To Haves

Breadth across other retail media networks, such as Instacart, Target and Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, and Amazon Retail Ad Service; breadth across several networks is more important than depth in any one.
Agency-side background; candidates from brand, retailer, and platform backgrounds are also welcome.
Experience mentoring or training less experienced colleagues, or creating durable playbooks and documentation, with interest in growing into people management.
Commercial exposure to retaining and growing a book of business, conducting QBRs with economic buyers, and scoping new work.
Familiarity with total commerce context, including retail media alongside shopper marketing, trade budgets, and joint business planning with retailers.
Experience with Skai or a comparable retail media or search management platform.
Experience collaborating with a global team, locally and virtually.

Responsibilities

Own the strategy, performance, and outcomes of an assigned book of enterprise retail media accounts.
Plan, build, and optimize campaigns hands-on across Amazon, Walmart, Instacart, Target, and other retail media networks, including day-to-day account management as needed.
Investigate performance issues and opportunities and provide actionable recommendations to clients.
Advise senior client stakeholders on media planning, cross-network budget allocation, and retail media best practices.
Lead QBRs and strategic reviews, and support the client services team with renewals, growth conversations, and escalations.
Build custom analyses, reports, and automations when standard tools and templates are insufficient.
Serve as the regional retail media subject matter expert and support internal stakeholders across the business.
Mentor less experienced colleagues and contribute to team playbooks and processes.
Partner with product development, sales, technical account management, and sales engineers to drive platform innovation and capture market opportunity.