Digital Marketing Media Specialist

Carle Health•Peoria, IL

1d•$31 - $53

About The Position

The Digital Marketing Media Specialist works within the Marketing Department and plans and buys digital marketing campaigns, analyzes analytics, and manages paid-media strategy, ad placement, and performance tracking. The role uses leading advertising platforms and collaborates with the marketing team to support service line and company growth goals. The position can be based in Champaign, Bloomington, or Peoria. The specialist plans, executes, and optimizes paid-media campaigns across Google Ads, Search Ads 360, Meta, and Microsoft Ads. The work includes daily campaign management, local SEO, Google Business Profile and physician listing management, experimentation, performance analysis, and reporting to leadership. The specialist also uses AI-driven tools and works with cross-functional marketing teams to align campaigns with business objectives. Carle Health describes itself as a health system with more than 17,000 team members and providers, seven hospitals across eight campuses, and a multispecialty provider group with more than 1,500 doctors and advanced practice providers. The stated compensation range is $30.84 to $53.04 per hour; actual compensation depends on factors including experience, qualifications, location, training, licenses, shifts worked, and compensation model. Carle Health states that it offers a comprehensive benefits package, with details available on its benefits website.

Requirements

3–5 years of hands-on paid-media experience with proven success.
Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Meta.
Strong understanding of digital marketing and business KPIs.
Proven success with A/B and multivariate testing.
Proficiency with analytics platforms, including Google Analytics, Microsoft Power BI, and Adobe Analytics.
Exceptional problem-solving skills and attention to detail; ability to work in a fast-paced, deadline-driven environment.
Excellent written and verbal communication skills, including the ability to simplify complex data for diverse audiences.
Bachelor’s degree in a related field, Digital Media, or Marketing.

Nice To Haves

Google Ads and Microsoft Ads certifications are preferred.
Experience with automation, scripts, or bulk campaign management tools.
Familiarity with AI-assisted creative tools such as Copilot, ChatGPT, Gemini, or Jasper.

Responsibilities

Plan, execute, and optimize paid-media campaigns across Google Ads, Search Ads 360, Meta, and Microsoft Ads.
Manage day-to-day campaigns, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing-page optimization.
Implement local SEO strategies, including targeted local keyword optimization.
Manage Google Business Profiles, Google Business Locations, and physician listings.
Identify growth opportunities, propose solutions, and implement strategies to improve ROI and ROAS.
Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on findings.
Conduct competitive and market analysis and adjust targeting strategies to reflect industry trends.
Track and interpret key performance metrics and present actionable insights to leadership.
Use AI-driven tools for automation, ad copy, analysis, and reporting.
Collaborate with cross-functional marketing teams to align paid-media initiatives with business objectives.
Keep current with paid-media innovations, platform updates, and cybersecurity market trends.