Sr. Marketing Specialist - Media Planning & Buying

Rally House

1d • Onsite

About The Position

The Sr. Marketing Specialist - Media Planning & Buying owns Rally House's traditional and sports-focused media planning, buying, and campaign execution. The role manages media investments across Regional Sports Networks, professional and collegiate athletics partnerships, connected TV, radio, streaming audio, out-of-home, and venue media. The specialist develops media plans to drive store traffic, ecommerce growth, and brand awareness, and serves as the primary day-to-day contact for media, team, league, collegiate, and marketing partners to ensure campaigns are planned, executed, and optimized across Rally House markets.

The position partners with League Leaders, Partnerships, Creative, Performance Marketing, and Store Operations to support store openings, league moments, seasonal campaigns, NIL and collegiate relationships, professional sports partnerships, and major retail initiatives. It is an on-site role in Lenexa, Kansas.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 3–5 years of experience in media planning, media buying, advertising, or a related marketing role.
• Experience managing media budgets, vendor relationships, and campaign execution across multiple channels.
• Ability to analyze campaign performance, audience reach, and budget utilization to inform media strategies.
• Knowledge of sports media, professional and collegiate athletics partnerships, and sponsorship opportunities.
• Proficiency in media planning, reporting, and analytics platforms.
• Strong negotiation, vendor management, and relationship-building skills.
• Strong project management, communication, and organizational skills, including the ability to manage multiple campaigns and deadlines.
• Strong understanding of traditional media planning, buying, and campaign execution across multiple channels.

Nice To Haves

• Experience working with sports media, collegiate athletics, sponsorships, or multimedia rights partnerships.

Responsibilities

• Own media planning across Regional Sports Networks, professional sports and collegiate multimedia rights partnerships, connected TV, radio, streaming audio, out-of-home, and venue media in Rally House markets.
• Develop annual, seasonal, and campaign-level media plans and recommend budget allocation across markets, partnerships, and channels based on business needs and performance data.
• Research emerging media opportunities and recommend new channels, sponsorships, and fan engagement platforms.
• Help forecast media investment strategies and partnership opportunities up to 12 months in advance.
• Partner with Performance Marketing to align market-level spending across traditional media, paid social, and SEM, using digital plans and results to inform traditional media decisions.
• Manage relationships with professional sports teams, collegiate athletics partners, media networks, vendors, and other media organizations.
• Evaluate partnership proposals and sponsorship opportunities for strategic fit, return on investment, and potential promotional assets, experiential components, and co-op programs.
• Negotiate media rates, added-value opportunities, bonus inventory, make-goods, and campaign enhancements.
• Issue RFPs, review proposals, execute insertion orders, and manage media agreements.
• Coordinate campaign setup and execution across media channels and partner platforms.
• Manage trafficking of commercials, creative, sponsorship elements, and campaign assets.
• Work with media partners to verify placement schedules, monitor delivery, and resolve campaign issues.
• Collaborate with Performance Marketing on connected TV and streaming campaigns across Simplifi, YouTube, and other platforms.
• Track media spending against budgets and review vendor invoices for accuracy and contract compliance.
• Monitor partner fulfillment using proof of performance, affidavits, post logs, and delivery reports; resolve discrepancies and secure credits or make-goods as needed.
• Partner with Accounting to ensure accurate invoice processing and timely vendor payments.
• Maintain organized records of contracts, insertion orders, invoices, and campaign reconciliations.
• Analyze delivery, audience reach, engagement, traffic, and sales trends to identify optimization opportunities.
• Deliver post-campaign recaps with actionable recommendations and future planning insights.
• Provide ongoing reporting to marketing leadership on budget utilization, market performance, and partnership effectiveness.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior