Marketing Planning Specialist

Rural King•Mattoon, IL

8d•$45,000 - $52,000

About The Position

The Marketing Planning Specialist develops and executes marketing strategies and initiatives for key promotions, product categories, brands, and services in alignment with Rural King’s strategic roadmap. The role leads cross-functional marketing programs, coordinates internal and external partners and third-party agencies, and manages vendor cooperative funds that supplement the marketing budget. It translates data-driven insights into strategies, aligns plans with senior leadership and channel owners, and oversees marketing execution from development through deployment. The position also evaluates results and optimizes programs based on performance metrics.

Requirements

At least 2 years of marketing planning experience and a bachelor’s degree in marketing, communications, or a similar field, or an equivalent combination of experience and education.
Excellent verbal, written, interpersonal, and communication skills.
Excellent customer service skills.
Strong understanding of retail business practices.
Excellent negotiation and conflict-resolution skills.
Ability to adapt in a fast-paced environment.
Strong analytical and problem-solving skills.
Excellent organizational skills and attention to detail.
Ability to coach and mentor team members.
Ability to prioritize tasks and delegate when appropriate.
Integrity, professionalism, and confidentiality.

Responsibilities

Develop and execute marketing plans and assets across channels, including digital, social, email, store point-of-purchase, print, television and radio, public relations, and experiential events.
Translate data-driven insights into actionable marketing strategies and present and align those strategies with senior leadership.
Coordinate tactical alignment with channel owners and provide creative direction to internal and external collaborators.
Coordinate operations with field teams and oversee execution details from development through deployment.
Compile and communicate results, interpret performance metrics, and optimize programs.
Lead strategy development, internal socialization, and cross-functional execution of marketing programs for key brands, categories, and services.
Determine integrated marketing support plans across CRM, digital, social, in-store environments, internal communications, and budgets.
Coordinate tactical execution of marketing programs, including promotional setup and communication with marketing teams, store teams, vendors, and leaders.
Lead national events for key categories and brands and other national merchandising events.
Partner with merchants and leadership to align programs with business priorities and report results and learnings.
Leverage internal resources and external partners, including advertising and PR agencies, print suppliers, media agencies, packaging vendors, and consultants, to maximize program returns.
Work with vendor partners and merchants to leverage vendor assets and funds.
Lead associates in a manner that exemplifies Rural King’s Thrive Leadership Program principles.
Use discretion and independent judgment while maintaining confidentiality and professionalism.
Participate in training programs, workshops, webinars, and other learning initiatives to develop skills and stay current.
Provide timely, friendly, proactive, and professional support to internal and external stakeholders.
Demonstrate Rural King’s values of People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
Perform other duties as assigned.

Benefits

401(k) plan with a 100% match on the first 3% of contributions and a 50% match on the next 2%.
Healthcare plans.
Virtual doctor visits.
Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program.
15% associate discount.
Dave Ramsey’s SmartDollar Program.
Associate Assistance Program.
RK Cares Associate Hardship Program.
24/7 chaplaincy services.
Company-paid YMCA family membership.
Bonus eligibility.