Complex Marketing Manager

Highgate Hotels • New York, NY

4d • Onsite

About The Position

The Marketing Manager is responsible for creating and maintaining marketing strategies that meet objectives and enhance the hotel’s image. The role evaluates customer feedback, market conditions, and competitor information to implement effective marketing strategies, and coordinates and executes marketing, advertising, promotional activities, and social media campaigns for the Park Central New York Hotel.

Requirements

• At least 1 to 3 years of experience in Marketing and Communications; hospitality industry experience is essential.
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI and KPI metrics.
• Strong presentation and communication skills.
• Proficiency with programs such as Photoshop, Adobe Illustrator, Premiere, and After Effects.
• Ability to develop and maintain relationships with internal and external contacts, including hotel leadership, regional teams, media representatives, and public relations firms.
• Strong creative ability.
• Ability to organize exclusive events.
• Knowledge of social media marketing and content creation tools such as Shortstack, Offerpop, Hootsuite, and WordPress.
• Ability to produce strong print and collateral marketing materials.
• Ability to work proficiently and quickly in a high-pressure, fast-paced environment.
• Exceptional attention to detail and follow-up.
• Maintain a warm and friendly demeanor.
• Communicate effectively, verbally and in writing, with employees and guests at all levels in an attentive, friendly, courteous, and service-oriented manner.
• Ability to multitask and prioritize departmental functions to meet deadlines.
• Ability to understand and evaluate complex information and data from various sources.
• Ability to maintain confidentiality.

Responsibilities

• Manage brand agencies for collateral design, printing, and other promotional requirements.
• Organize special events that generate press and public relations coverage.
• Research and identify co-marketing companies that complement the hotel brand, and establish programs or events that generate interest.
• Create and curate lifestyle programming with the hotel operations team for use in public relations and social media.
• Manage public relations agencies, ensuring objectives, strategies, and road maps are executed on time.
• Monitor in-hotel marketing and brand standards for compliance.
• Coordinate with the Director of Revenue to integrate branding with e-marketing and paid online advertising, including PPC keyword submissions, e-blasts, e-brochures or modules, and e-proposals, across communication channels such as social media, public relations, blogs, and direct mail.
• Support website blogs and manage content strategy in conjunction with the Director of Revenue.
• Develop promotions and packages based on public relations and other marketing initiatives.
• Manage offline advertising plans and coordinate online marketing activity, as needed, with the Director of Sales & Marketing and Director of Revenue.
• Assist with developing marketing budgets.
• Oversee hotel photo shoots and manage photo libraries.
• Develop property marketing partnerships and pursue initiatives that build customer loyalty and increase market share.
• Manage online reputation and messaging on third-party sites, ensuring brand-consistent communications and identifying social media content opportunities.
• Support strategic planning, market research, presentation development, and other requests from senior management.
• Create monthly reports to track campaign success.
• Create branded presentation documents in the appropriate brand format.
• Maintain regular attendance, high standards of personal appearance and grooming, and compliance with hotel standards and regulations.
• Maximize productivity, identify problem areas, and help implement solutions.
• Handle problems by anticipating, preventing, identifying, and resolving them as needed.
• Evaluate complex information and data from various sources to meet objectives, and maintain confidentiality.
• Perform other duties as requested by management.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k) retirement plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave
• Employee assistance program
• Educational opportunities and tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed