Complex Marketing Manager

Highgate Hotels • Key West, FL

7d • Onsite

About The Position

The Complex Marketing Manager creates and maintains marketing strategies that meet objectives and enhance the hotel’s image. The role evaluates customer feedback, market conditions, and competitor information to implement marketing strategies, and coordinates and executes marketing, advertising, promotional activities, and social media campaigns in support of the Complex Director of Sales & Marketing and Revenue Team. This is an onsite position at Southernmost Beach Resort in Key West.

The manager oversees brand and PR agencies, develops hotel programming and events, coordinates marketing and advertising efforts with sales and revenue leadership, manages online content and reputation, and supports strategic planning and research. The position also tracks campaign performance, manages hotel photography and branded presentations, and works to strengthen customer loyalty and market share.

The role requires a creative, detail-oriented, service-focused professional who can communicate effectively, work in a fast-paced environment, prioritize competing deadlines, and maintain relationships with internal and external contacts. Long hours may sometimes be required, and travel may be required.

Requirements

• At least 1 to 3 years of experience in Marketing and Communications; hospitality industry experience is essential.
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI and KPI metrics.
• Strong presentation and communication skills, both verbal and written.
• Proficiency with programs such as Photoshop, Adobe Illustrator, Premiere, and After Effects.
• Knowledge of social media marketing and content creation tools such as Sprout, Shortstack, Offerpop, Hootsuite, and WordPress.
• Ability to develop and maintain relationships with internal and external contacts, including hotel leaders, regional teams, media representatives, and PR firms.
• Ability to organize exclusive events and deliver strong print and collateral marketing materials.
• Ability to work proficiently in a high-pressure, fast-paced environment.
• Exceptional attention to detail and follow-up.
• Ability to communicate attentively and courteously with employees and guests, and to listen to, understand, and clarify concerns.
• Ability to multitask and prioritize departmental functions to meet deadlines.
• Ability to understand and evaluate complex information and data from various sources.
• Must maintain a warm, friendly, attentive, courteous, and service-oriented demeanor.
• High school diploma or equivalent required.

Nice To Haves

• College degree preferred.

Responsibilities

• Manage brand agencies for collateral design, printing, and other promotional requirements.
• Organize special events that generate press and public relations opportunities.
• Research co-marketing companies that complement the hotel brand and establish programs or events that generate interest.
• Create and curate lifestyle programming with hotel operations for use in public relations and social media.
• Manage PR agencies and ensure objectives, strategies, and road maps are executed on time.
• Monitor in-hotel marketing and brand standards for compliance.
• Coordinate with the Complex Director of Revenue to integrate branding into e-marketing and paid online advertising strategies and other communication channels.
• Support website blogs and manage content strategy in conjunction with the Director of Revenue.
• Develop promotions and packages resulting from PR and other marketing initiatives.
• Manage offline advertising plans and coordinate online marketing activity as needed with the Complex Director of Sales & Marketing and Complex Director of Revenue.
• Assist with developing marketing budgets.
• Oversee hotel photo shoots and manage photo libraries.
• Develop property marketing partnerships and marketing initiatives to build customer loyalty and increase market share.
• Manage online reputation and messaging on third-party sites, ensuring brand-aligned communications and social media content opportunities.
• Support strategic planning, market research, presentation development, and other requests from senior management.
• Create monthly reports to track campaign success.
• Create branded presentation documents in the appropriate brand format.
• Attend required hotel meetings and training, participate in Manager on Duty coverage as required, and perform other duties requested by management.
• Maintain regular attendance, personal appearance and grooming standards, confidentiality, and compliance with hotel standards and regulations.
• Identify problem areas and assist with solutions; anticipate, prevent, identify, and resolve problems as needed.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k) retirement plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave in accordance with applicable law
• Employee assistance program
• Educational opportunities and tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED