Complex Marketing Manager
About The Position
The Marketing Manager is responsible for creating and maintaining marketing strategies that meet objectives and enhance the hotel’s image. The role evaluates customer feedback, market conditions, and competitor information to implement marketing strategies, and coordinates and executes marketing, advertising, promotional activities, and social media campaigns. The position supports the Park Central New York Hotel and works with hotel operations, revenue, sales and marketing leadership, agencies, media representatives, and other internal and external contacts. The Marketing Manager manages agency and public relations work, hotel marketing and brand standards, marketing partnerships, online reputation and content, campaigns, photo assets, budgets, and reporting. The role also supports strategic planning, market research, presentations, and other management requests. This position requires strong creativity, communication, organization, attention to detail, follow-up, and the ability to work effectively in a fast-paced, high-pressure hotel environment while maintaining a warm and service-oriented demeanor.
Requirements
- At least 1 to 3 years of experience in marketing and communications; hospitality industry experience is essential.
- Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI and KPI metrics.
- Strong presentation and communication skills.
- Proficiency with programs such as Photoshop, Adobe Illustrator, Premiere, and After Effects.
- Ability to develop and maintain relationships with internal and external contacts, including the General Manager, Directors of Sales and Revenue, regional teams, media representatives, and public relations firms.
- Strong creative ability.
- Ability to organize exclusive events.
- Knowledge of social media marketing and content creation using programs such as Shortstack, Offerpop, Hootsuite, and WordPress.
- Ability to deliver strong print and collateral marketing materials.
- Ability to work proficiently and quickly in a high-pressure, fast-paced environment.
- Exceptional attention to detail and follow-up.
- Maintain a warm and friendly demeanor at all times.
- Ability to multitask and prioritize departmental functions to meet deadlines.
- Ability to understand and evaluate complex information and data from various sources.
- Ability to maintain confidentiality.
Responsibilities
- Manage brand agencies for collateral design, printing, and other promotional requirements.
- Organize special events intended to generate press and public relations coverage.
- Research and identify co-marketing companies that complement the hotel brand, and establish programs or events that generate interest.
- Create and curate lifestyle programming with the hotel operations team for use in public relations and social media.
- Manage public relations agencies and ensure objectives, strategies, and road maps are executed on time.
- Monitor hotel marketing and brand standards for compliance.
- Coordinate with the Director of Revenue to integrate branding into e-marketing and paid online advertising, including PPC keyword submissions, e-blasts, e-brochures or modules, and e-proposals, as well as social media, public relations, blog content, and direct mail.
- Support website blogs and manage content strategy with the Director of Revenue.
- Develop promotions and packages resulting from public relations and other marketing initiatives.
- Manage offline advertising plans and coordinate online marketing activity, as needed, with the Director of Sales & Marketing and Director of Revenue.
- Assist with developing marketing budgets.
- Oversee hotel photo shoots and manage photo libraries.
- Develop property marketing partnership opportunities and pursue initiatives that build customer loyalty and increase market share.
- Manage online reputation and messaging on third-party sites to align communications with the brand and support online content and social media opportunities.
- Support strategic planning, market research, presentation development, and other requests from senior management.
- Create monthly reports to track campaign success.
- Create branded presentation documents in the appropriate brand format.
- Maintain regular attendance and high standards of personal appearance and grooming, and comply with hotel standards and regulations for safe and efficient operations.
- Maximize productivity, identify problem areas, assist with solutions, and anticipate, prevent, identify, and resolve problems.
- Evaluate complex information and data from various sources to meet objectives, maintain confidentiality, and perform other duties as requested by management.
- Communicate verbally and in writing with employees and guests at all levels in an attentive, friendly, courteous, and service-oriented manner.
- Multitask and prioritize departmental functions to meet deadlines.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term and long-term disability insurance
- 401(k) retirement plan with employer matching contributions
- Paid holidays
- Paid vacation
- Paid sick leave, as provided by applicable law
- Employee assistance program (EAP)
- Educational opportunities and tuition reimbursement
- Paid jury duty, personal, medical, and military leave, as provided by applicable law
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
