Complex Director of Marketing

Schulte Hospitality Group•Chicago, IL

1d•Onsite

About The Position

Canopy by Hilton Chicago Central Loop, Hilton Garden Inn Chicago Central Loop, and Seville Chicago by Fabio Viviani are seeking a strategic, creative, and results-driven Complex Director of Marketing to lead marketing strategy and execution for the dual-branded hotel complex and its dining experiences. This is a dedicated, on-property leadership role with responsibility for marketing across transient guestrooms, group and meetings, food and beverage, programming, partnerships, and guest experiences. The Director serves as the property’s marketing leader and commercial partner, developing integrated strategies to strengthen positioning, increase market share, generate demand, and drive measurable revenue. The role collaborates with hotel leadership, Sales, Revenue Management, Food & Beverage, Hilton, SHG Corporate Marketing, ownership, and external partners to integrate marketing with the overall commercial strategy. It balances the distinct objectives of Canopy and Hilton Garden Inn while driving awareness, engagement, and revenue across food and beverage and broader guest experiences. The position owns the annual marketing strategy, budget, and calendar; leads digital marketing, organic social media, brand and creative, public relations, influencer marketing, CRM and email, food and beverage marketing, group and meetings marketing, partnerships, programming, and local-market engagement; and manages external partners and performance reporting. Success is measured through commercial performance, market share growth, direct booking and digital conversion, marketing ROI, social and email performance, earned media, and food and beverage results.

Requirements

Bachelor’s degree in Marketing, Communications, Hospitality, Business, or a related field.
7+ years of progressive marketing experience.
Demonstrated experience owning marketing strategy and execution with accountability for measurable revenue performance.
Hands-on experience developing and executing organic social media strategy, content creation, publishing, and community management.
Strong understanding of hotel commercial strategy, including revenue management, sales, distribution, transient and group segmentation, and food and beverage.
Expertise across digital marketing, paid media, CRM/email, social media, content development, public relations, influencer marketing, partnerships, and brand strategy.
Strong analytical capabilities and ability to translate performance data into actionable marketing decisions.
Experience managing marketing budgets, agencies, vendors, and multiple concurrent initiatives.
Exceptional communication, writing, presentation, project management, and stakeholder management skills.
Ability to create compelling social content independently, with an eye for photography, video, storytelling, and emerging platform trends.
Ability to work flexible hours as needed to support events, content capture, media visits, activations, and hotel programming.

Nice To Haves

Marketing experience within lifestyle, luxury, full-service, or upper-upscale hospitality.
Previous hotel marketing experience.
Strong food and beverage marketing experience, ideally in full-service, lifestyle, or experiential hospitality environments.
Experience with Hilton marketing platforms, systems, and brand resources.

Responsibilities

Own the annual marketing strategy, budget, and calendar for the dual-branded hotel complex and its revenue streams.
Translate revenue goals, market conditions, competitive intelligence, and business needs into marketing strategies and campaigns.
Partner with Sales and Revenue Management on need periods, demand opportunities, target segments, and market-share growth.
Develop marketing strategies across transient leisure, business travel, group and meetings, food and beverage, and local audiences.
Maximize synergies between Canopy and Hilton Garden Inn while maintaining appropriate brand differentiation.
Recommend marketing investments based on anticipated revenue impact and return on investment.
Lead digital marketing across Hilton and independent channels, including paid search, metasearch, display, paid social, OTA media, and other performance platforms.
Own Hilton.com and the stand-alone vanity website strategy and performance, including storytelling, merchandising, conversion paths, and commercial alignment.
Manage paid media partners and agencies, setting performance expectations for optimization, reporting, and return on ad spend.
Develop and optimize campaigns for transient demand, groups and meetings, seasonal offers, packages, food and beverage promotions, programming, and events.
Use performance data to optimize media mix, audiences, messaging, creative, landing pages, and investment, and identify opportunities to increase direct bookings and digital conversion.
Own organic social strategy and day-to-day execution with external partners; develop content pillars, channel strategies, and editorial calendars.
Create, curate, schedule, publish, and manage social content; capture on-property content; write platform-appropriate copy; and manage community engagement.
Identify relevant trends, cultural moments, local events, and real-time opportunities, and develop influencer and creator collaborations.
Track social KPIs and use insights to refine strategy and content.
Steward the complex’s positioning and creative expression, ensuring alignment with Hilton brand standards where applicable.
Lead storytelling, photography, videography, creative development, asset production, creative briefs, and the integrated content calendar.
Ensure consistency and quality across websites, advertising, social media, email, collateral, signage, menus, sales materials, and on-property guest touchpoints; maintain a current asset library.
Lead the property’s PR strategy with external resources, develop story angles, serve as the property liaison for media and press visits, and evaluate earned media impact.
Identify and manage influencer and creator relationships and coordinate media and influencer stays and experiences with hotel operations.
Own email and CRM strategy, develop targeted campaigns and creative direction, evaluate segmentation and performance, and use guest data to improve personalization and lifetime value.
Own marketing strategy and execution for food and beverage, partnering with its leadership on revenue, covers, local traffic, guest utilization, special events, seasonal experiences, and need periods.
Develop food and beverage campaigns for menu launches, seasonal programming, holidays, promotions, entertainment, and signature experiences; build local and visitor awareness and repeat visitation.
Identify food and beverage partnerships, collaborations, influencers, programming, and local opportunities, and evaluate campaign results.
Partner with Sales to generate qualified group and meeting demand and support conversion through campaigns, promotions, content, collateral, digital media, and sales tools.
Support group need-period and booking-window strategies and communicate the combined hotel, meeting, lifestyle, food and beverage, and event experience.
Evaluate group marketing through lead generation, conversion, revenue contribution, and return on investment.
Develop partnerships with Chicago businesses, cultural organizations, attractions, events, brands, creators, and community organizations.
Partner with hotel and Food & Beverage operations to create marketable programming and experiences that generate visits and incremental revenue.
Leverage Chicago events, conventions, festivals, restaurant initiatives, and seasonal demand generators through targeted campaigns and partnerships.
Represent the property in relevant tourism, hospitality, business, and community organizations.
Manage the annual marketing budget and external partners, establishing scopes, deliverables, timelines, KPIs, and accountability.
Develop regular reporting that connects marketing activity to commercial outcomes, present strategies and recommendations to leadership, SHG Corporate Marketing, and ownership, and reallocate resources based on performance.
Work flexible hours as needed to support events, content capture, media visits, activations, and hotel programming.