Complex Director of Sales and Marketing

StepStone Hospitality•Charlotte, NC

12d

About The Position

Le Méridien Charlotte and Sheraton Charlotte Hotel are seeking a Complex Director of Sales & Marketing to lead the sales and catering team for two Marriott-branded hotels in Charlotte. The hotels share a footprint with 605 guest rooms and 65,000 square feet of renovated meeting and event space. The role focuses on developing and executing sales strategies, generating group business, optimizing revenue, managing the sales team, and supporting the hotels’ overall profitability and guest experience.

Requirements

Comprehensive knowledge of market position, OCC, ADR, banquet and food and beverage revenues, overall GOP, pricing and rate structures, sales strategies, yield management, booking trends, and future hotel planning.
Knowledge of competitive markets outside the local area.
Knowledge of hotel and department capabilities and limitations that may affect sales strategies.
Demonstrated ability to achieve and exceed individual and team goals.
Demonstrated ability to produce measurable results through business development, revenue optimization, and strategic account management.
Ability to manage and develop a sales team, including training, counseling, evaluating, and rewarding behaviors.
Ability to communicate professionally and deliver presentations to Management, Asset Management, and Ownership.
Ability to respond to guest requests, complaints, and questions in a courteous and timely manner.

Nice To Haves

Experience with Marriott Sales System and Reporting, Demand and Agency360, and ProfitSword.

Responsibilities

Implement sales policies and procedures established in the annual Business Plan.
Make personal sales calls.
Maintain a clear marketing strategy in collaboration with hotel teams, departments, agencies, and social media partners, including content photography and marketing shoots.
Develop and maintain relationships with the local Chamber of Commerce and Convention and Visitors Bureau.
Achieve and exceed individual and team annual goals established by the annual Business Plan.
Apply group sales strategies to support overall hotel revenue.
Drive measurable results through business development, revenue optimization, and strategic account management.
Evaluate and refine sales initiatives to maximize group bookings, meet revenue goals, and improve hotel profitability.
Achieve budgeted revenues and expenses and maximize sales department profitability.
Complete weekly, monthly, and annual reporting and collaborate on development of the annual hotel budget.
Maintain and correct procedures for credit control, financial transactions, and security of financial assets.
Manage and develop the sales team through training, counseling, evaluation, and recognition of behaviors.
Respond to and resolve guest requests, complaints, and questions courteously and promptly.
Participate in the Executive Committee, share and communicate knowledge, and attend weekly or monthly meetings.