Complex Director of Marketing

Schulte Companies•Chicago, IL

15h•Onsite

About The Position

Canopy by Hilton Chicago Central Loop, Hilton Garden Inn Chicago Central Loop, and Seville Chicago by Fabio Viviani are seeking a strategic, creative, results-driven Complex Director of Marketing. This dedicated, on-property leadership role owns marketing strategy and execution across the dual-branded hotel complex and its destination dining experiences, including transient guestrooms, group and meetings, food and beverage, programming, partnerships, and guest experiences. The Director serves as the property’s marketing leader and commercial partner, developing integrated strategies to strengthen positioning, increase market share, generate demand, and drive measurable revenue. The role partners with hotel leadership, Sales, Revenue Management, Food & Beverage, Hilton, SHG Corporate Marketing, ownership, and external partners to integrate marketing with the overall commercial strategy. It balances the distinct objectives of the hotel brands while driving awareness, engagement, and revenue across the property’s offerings. The Director owns the annual marketing strategy, budget, and calendar; leads digital marketing, social media, brand and creative, public relations, influencer marketing, CRM and email, food and beverage marketing, and group and meetings marketing; and develops partnerships, programming, and local market engagement. The role manages external partners and marketing investments, evaluates performance against commercial outcomes, and presents strategies, results, and recommendations to hotel leadership, SHG Corporate Marketing, and ownership. Success is measured through property performance and market share growth, including total revenue, RevPAR index, guestroom and food and beverage revenue, group and meeting revenue generation, digital traffic and conversion, paid media return on ad spend, email revenue, social media performance, influencer campaign results, earned media, and marketing-attributed traffic and revenue. The ideal candidate is a commercially minded, hands-on marketing leader who can move between strategic planning and execution, personally shaping how the hotels and property experience appear in the market. The role may involve flexible hours to support events, content capture, media visits, activations, and hotel programming. The hiring process may include interviews, a drug screen, background and reference checks, and a potential employment assessment. Paid Time Off is available to eligible associates under the Company’s policy; specific compensation and benefit details will be discussed during the interview process. Schulte Hospitality Group is an Equal Opportunity Employer.

Requirements

Bachelor’s degree in Marketing, Communications, Hospitality, Business, or a related field.
At least 7 years of progressive marketing experience, preferably in lifestyle, luxury, full-service, or upper-upscale hospitality.
Demonstrated experience owning marketing strategy and execution with accountability for measurable revenue performance.
Hands-on experience developing and executing organic social media strategy, content creation, publishing, and community management.
Strong understanding of hotel commercial strategy, including revenue management, sales, distribution, transient and group segmentation, and food and beverage.
Expertise across digital marketing, paid media, CRM/email, social media, content development, public relations, influencer marketing, partnerships, and brand strategy.
Strong food and beverage marketing experience, ideally in full-service, lifestyle, or experiential hospitality.
Strong analytical capabilities and ability to translate performance data into actionable marketing decisions.
Experience managing marketing budgets, agencies, vendors, and multiple concurrent initiatives.
Exceptional communication, writing, presentation, project management, and stakeholder management skills.
Strong creative instincts balanced with disciplined, data-driven decision-making.
Ability to independently capture and create compelling social content, with an eye for photography, video, storytelling, and emerging platform trends.
Ability to work flexible hours as needed to support events, content capture, media visits, activations, and hotel programming.

Nice To Haves

Previous hotel marketing experience is strongly preferred.
Experience with Hilton marketing platforms, systems, and brand resources is preferred.

Responsibilities

Own the annual marketing strategy, budget, and calendar for the dual-branded hotel complex and associated revenue streams.
Translate revenue goals, market conditions, competitive intelligence, and business needs into actionable strategies and campaigns.
Partner with Revenue Management and Sales to identify need periods, demand opportunities, target segments, and market-share growth strategies.
Develop and execute marketing strategies across transient leisure, business travel, groups and meetings, food and beverage, and local audiences.
Maximize synergies across the hotel complex while maintaining appropriate differentiation between the Canopy and Hilton Garden Inn brands.
Recommend marketing investments based on anticipated revenue impact and return on investment.
Monitor Chicago travel trends, competitive activity, citywide events, cultural moments, and hospitality, lifestyle, dining, and consumer trends.
Lead digital marketing across Hilton and independent channels, including paid search, metasearch, display, paid social, OTA media, and performance marketing platforms.
Own Hilton.com content and the stand-alone vanity website, including storytelling, merchandising, conversion paths, and alignment with commercial priorities.
Manage paid media partners and agencies, setting expectations for performance, optimization, reporting, and return on ad spend.
Develop targeted campaigns for transient need periods, group and meeting demand, seasonal offers, packages, food and beverage promotions, programming, events, and other revenue opportunities.
Use performance data to optimize media mix, audiences, messaging, creative, landing pages, and investment; identify opportunities to increase direct bookings and digital conversion.
Own organic social media strategy and day-to-day execution with external partners; develop content pillars, channel strategies, and editorial calendars.
Create, curate, schedule, publish, and manage organic social content; capture timely on-property content; write platform-appropriate copy; and manage community engagement.
Identify and capitalize on trending content, cultural moments, local events, and real-time opportunities; develop influencer and creator collaborations; track social KPIs and refine strategy.
Steward positioning and creative expression across the complex and its guest experiences, ensuring alignment with Hilton brand standards where applicable.
Develop storytelling that differentiates Canopy and supports the complex’s commercial objectives; lead photography, videography, creative development, and asset production.
Maintain an integrated content calendar and a current library of high-quality photography, video, and creative assets; manage creative briefs and external production resources.
Ensure consistency and quality across websites, digital advertising, social media, email, collateral, signage, menus, sales materials, and on-property guest touchpoints.
Lead PR strategy with external PR resources, develop story angles, serve as the property liaison for media opportunities and requests, and track earned media impact.
Identify, cultivate, and manage influencer and creator relationships; coordinate media and influencer stays and experiences with hotel operations.
Own email and CRM strategy to drive incremental revenue, repeat visitation, guest engagement, and cross-promotion; develop targeted campaigns, content, messaging, offers, and creative direction.
Evaluate email segmentation, engagement, conversion, and revenue contribution; use guest data and performance insights to improve personalization, frequency, and lifetime guest value.
Own marketing strategy and execution for food and beverage, partnering with F&B leadership to support revenue, covers, local traffic, hotel guest utilization, special events, seasonal experiences, and need periods.
Develop integrated food and beverage campaigns around menu launches, seasonal programming, holidays, promotions, entertainment, and signature experiences; build awareness and repeat visitation among local residents and visitors.
Develop F&B partnerships, collaborations, influencer activity, programming, and local opportunities; evaluate campaign performance and refine strategies.
Partner with Sales on marketing strategies that generate qualified group and meeting demand and support conversion; develop campaigns, promotions, content, collateral, digital media, and sales tools.
Support group need-period and booking-window strategies, communicate the combined hotel and meeting experience, and evaluate initiatives based on leads, conversion, revenue contribution, and ROI.
Identify and develop partnerships with Chicago businesses, cultural organizations, attractions, events, brands, creators, and community organizations.
Partner with hotel and F&B operations to develop marketable programming and experiences; capitalize on Chicago events, conventions, festivals, restaurant initiatives, and seasonal demand generators.
Connect the property with Chicago neighborhoods, culture, businesses, attractions, and experiences; represent the property in relevant tourism, hospitality, business, and community organizations.
Own the annual marketing budget and manage investments against revenue priorities and performance expectations.
Manage external partners across paid media, PR, specialized creative production, and other marketing disciplines; set scopes, deliverables, timelines, KPIs, and accountability.
Develop marketing performance reporting that connects activity to commercial outcomes; present strategies, performance, opportunities, and recommendations to leadership, SHG Corporate Marketing, and ownership.
Evaluate results and reallocate resources toward channels, audiences, and initiatives producing the strongest business outcomes.