Complex Director of Sales and Marketing
About The Position
Le Méridien Charlotte and Sheraton Charlotte Hotel are seeking a Complex Director of Sales & Marketing to lead the sales and catering team for two Marriott-branded hotels in Charlotte. The hotels share one footprint and offer 605 guest rooms and 65,000 square feet of renovated meeting and event space for conventions, corporate gatherings, and social events. The role calls for a strategic, relationship-oriented hospitality leader who can position the properties competitively and deliver sales results. The director oversees sales strategy, revenue performance, budgeting, reporting, financial controls, and the development of the sales team. The position also involves marketing collaboration, maintaining local industry relationships, responding to guest concerns, and participating in the Executive Committee.
Requirements
- Comprehensive knowledge of market position, OCC, ADR, banquet and food-and-beverage revenues, overall GOP, pricing and rate structures, sales strategies, yield management, booking trends, and future hotel planning.
- Knowledge of competitive markets outside the local area.
- Knowledge of hotel and department capabilities and limitations that may affect sales strategies.
- Ability to understand group sales strategies and their impact on overall hotel revenue.
- Ability to produce measurable sales results through business development, revenue optimization, and strategic account management.
- Ability to manage and develop a sales team.
- Ability to provide professional communications and presentations to Management, Asset Management, and Ownership.
Nice To Haves
- Experience with Marriott Sales System and Reporting, Demand and Agency360, and ProfitSword.
Responsibilities
- Implement sales policies and procedures developed in the annual Business Plan.
- Make personal sales calls.
- Maintain a clear marketing strategy in collaboration with the hotel team, departments, agency partners, and social media, content photography, and marketing-shoot collaborators.
- Develop and maintain relationships with the local Chamber of Commerce and Convention and Visitors Bureau.
- Achieve and exceed individual and team annual goals established in the annual Business Plan.
- Drive group sales results through business development, revenue optimization, and strategic account management; evaluate and refine sales initiatives to maximize group bookings, revenue, and profitability.
- Achieve budgeted revenues and expenses and maximize sales department profitability.
- Complete weekly, monthly, and annual reporting and collaborate on development of the annual hotel budget.
- Provide professional communications and presentations to Management, Asset Management, and Ownership.
- Maintain and correct procedures for credit control, financial transactions, and security of financial assets.
- Manage and develop the sales team through training, counseling, evaluation, and recognition of behaviors.
- Respond to and resolve guest requests, complaints, or questions courteously and in a timely manner.
- Participate in the Executive Committee by sharing and communicating knowledge and attending weekly or monthly meetings.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
