Director of Sales and Marketing

Cusa•Wilmington, NC

About The Position

The Director of Sales leads sales efforts and drives market share growth while ensuring exceptional guest satisfaction at The Sleep Inn Hotel. The role involves understanding market conditions, identifying revenue growth opportunities among new and existing customers and nearby competitors, and fostering a culture of success through effective sales tactics. The Director works closely with hotel leadership and corporate staff to maintain alignment and open communication. The position focuses on growing total hotel revenue and improving the year-over-year RevPAR index. The Director is responsible for executing the sales process to contract group business and secure corporate negotiated-rate accounts, championing the hotel’s business plan, and understanding the hotel’s competitive set to provide recommendations to the General Manager.

Requirements

  • High school diploma or GED.
  • 3–5 years of hotel sales experience.
  • Strong understanding of hotel sales and competitive sets, with a proven track record of success.
  • Excellent verbal and written communication skills, including the ability to communicate and influence effectively.
  • Basic computer skills, including communicating by email and quickly manipulating and analyzing information from spreadsheets and databases.

Responsibilities

  • Lead sales efforts and drive market share growth while supporting exceptional guest satisfaction.
  • Assess market conditions and identify revenue-growth opportunities among new and existing customers and nearby competition.
  • Promote a culture of success and effective sales tactics.
  • Coordinate with the General Manager, Assistant General Manager, Revenue Management, Regional Sales staff, hotel operational leaders, and corporate staff to maintain alignment and open communication.
  • Grow total hotel revenue and improve the year-over-year RevPAR index.
  • Execute the sales process to contract group business and secure corporate negotiated-rate accounts.
  • Understand and champion the hotel’s business plan, with a strong focus on execution.
  • Understand the hotel’s competitive set and provide recommendations to the General Manager.
  • Connect with customers through effective selling skills and style.
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