Director of Sales and Marketing

DRIFTWOOD HOSPITALITY MANAGEMENT•Southlake, TX

1d•Onsite

About The Position

The Director of Sales and Marketing is a member of the hotel’s executive committee and leads the hotel’s top-line revenue efforts across group, volume transient, and catering sales. The role sets the hotel’s commercial direction, tracks market trends and competitive performance, and guides the rooms and catering sales teams in achieving budget, forecast, and market-share goals. The Director also develops and implements the hotel’s marketing communications plan and manages the sales and marketing budget. The position works closely with the General Manager, Revenue Management, Operations, ownership, and asset management. Hilton Dallas/Southlake Town Square has 248 guest rooms and more than 28,000 square feet of meeting space. The property is described as a Connie Award winner and a four-time recipient of Hilton’s Service Excellence Award.

Requirements

A minimum of three years as a sales leader.
Prior luxury hotel sales experience.
Experience communicating and working with ownership groups and asset management.
Proficiency with sales automation systems, including DELPHI, and property management systems.
A proven record of working collaboratively with revenue management.
Well-rounded knowledge of market segments and channel sources, and the ability to build a strategic plan for each.
Excellent communication and presentation skills.
Strong interpersonal skills and the ability to work effectively in a team environment.
Ability to direct, lead, train, and motivate a direct sales team and foster a cooperative, competitive team spirit and winning attitude.
Ability to multitask and prioritize departmental functions to meet deadlines.

Nice To Haves

Prior experience as a Director of Sales and Marketing.

Responsibilities

Lead and drive top-line revenue for group, volume transient, and catering, holding the sales organization accountable to budget, forecast, and market-share targets.
Set sales goals and production targets tied to budget and market-share objectives, and manage group pace and position against them.
Develop and execute segment strategies and growth plans for existing and target key accounts.
Design sales deployment plans and market assignments that align talent and territory with business opportunities.
Assess market trends, market-share movement, and the competitive hotel environment through ongoing competitive analysis.
Interpret and apply Smith Travel Research data, financial P&L, mix of business, forecasts, group pace and position, and other hotel reporting.
Communicate demand generators, supply-and-demand dynamics, and economic factors affecting hotel performance.
Develop and implement a marketing communications plan to achieve the hotel’s desired positioning.
Manage the sales and marketing budget and allocate spending to initiatives that support revenue goals.
Represent the voice of the customer and communicate customer issues and concerns throughout the organization.
Provide ownership groups and asset management with updates on sales performance, pace, and market position.
Partner with Revenue Management on business mix, pricing, and displacement decisions.
Direct, lead, train, and motivate the rooms and catering sales teams, fostering a collaborative and competitive culture.