Director of Marketing

Shepherd • San Francisco, CA

3d • $200,000 - $275,000

About The Position

As Director of Marketing, you will own how Shepherd reaches and engages commercial insurance brokers, both online and in person. Brokers are Shepherd’s distribution channel, and the company sees an opportunity to approach marketing in commercial insurance differently. You will build the brand, develop broker-relevant content, and run events, working closely with underwriting, business development, and leadership to reach the right brokers and drive more submissions. This is a hands-on role: you will set strategy, run programs, experiment with new ideas, and build the team as the company grows.

You will lead field marketing and events, content and digital marketing, brand marketing, and measurement and team development. This includes building event programs and repeatable playbooks; creating useful content with subject matter experts; developing campaigns and brand initiatives; measuring programs from broker engagement through first and repeat submissions; and managing priorities, budgets, reporting, employees, agencies, and vendors.

The role is suited to a creative, execution-oriented marketing leader who wants to build from the ground up in a relationship-driven B2B business. Shepherd describes its culture through four values: Think big, build big; Win together; Cross the aisle; and Go get it.

Requirements

• At least 8 years of experience in B2B marketing.
• Experience owning programs or leading teams at a high-growth company.
• Track record of building and running field marketing programs, including proprietary events, conferences, and in-person activations.
• Strong content marketing experience, including developing content strategies and growing engagement across digital channels.
• Good brand instincts and experience helping build a recognizable, trusted brand.
• Experience marketing to a professional audience, particularly in a relationship-driven business.
• Data-driven approach: set goals, measure results, and adjust when programs are not working.
• Creativity, initiative, and strong execution; ability to develop ideas and bring them to life, including trying new approaches.
• AI-native working habits, including using AI tools to move faster, produce content, and improve programs.

Nice To Haves

• Experience in insurance, insurtech, fintech, construction tech, or another B2B industry.

Responsibilities

• Build Shepherd’s field marketing and events program, including broker dinners, roundtables, roadshows, and activations at major industry conferences.
• Work with underwriting and business development to identify target brokers, offices, and markets.
• Create repeatable event playbooks for teams across regions, including follow-up and measurement.
• Develop new ways to bring brokers together and encourage them to spend time with Shepherd.
• Own content strategy across LinkedIn, email, newsletters, and other channels that reach brokers.
• Collaborate with underwriters and other subject matter experts to produce useful, interesting, and relevant content.
• Build campaigns that keep Shepherd top of mind with brokers, including prospects and regular submitters.
• Experiment with content formats and channels, measure results, and invest further in approaches that drive engagement.
• Build Shepherd’s brand in the commercial insurance market, especially among target brokerages and producers.
• Develop creative campaigns that differentiate Shepherd from traditional carriers and MGAs.
• Own Shepherd’s presentation across events, content, campaigns, and other marketing channels.
• Find ways to reach the target audience beyond standard insurance marketing practices.
• Work with revenue operations and analytics to measure program impact, from broker engagement to first and repeat submissions.
• Set marketing priorities, manage budgets and reporting, and determine where to invest.
• Hire, coach, and develop the marketing team; manage agencies and vendors.
• Use AI tools to work faster, produce content, and improve program execution.

Benefits

• 100% contribution to health, dental, and vision coverage.
• Fertility benefits and family-building support.
• Flexible PTO.
• Daily lunches, dinners, and snacks.
• Offices in San Francisco, New York City, Dallas-Fort Worth, Chicago, and Los Angeles.
• Professional development, including access to premium coaching and leadership development.
• Competitive 401(k) plan.
• Dog-friendly San Francisco office.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed