Director of Marketing

Injured Workers Pharmacy•Andover, MA

8d•$155,000 - $175,000•Onsite

About The Position

The Director of Marketing is responsible for leading IWP's marketing strategy to drive business growth, strengthen referral source relationships, and support the organization's sales and patient engagement objectives. As a strategic partner to Sales leadership, this role develops and executes integrated marketing initiatives that increase brand awareness, support business development efforts, enhance customer retention, and contribute to revenue growth. The Director of Marketing oversees all aspects of the marketing function, including sales enablement, brand strategy, digital marketing, content development, campaigns, events, customer engagement, and market intelligence. This leader combines strategic vision with data-driven decision-making to deliver measurable business results and further strengthen IWP's position as a leading workers' compensation pharmacy partner.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
8+ years of progressive marketing experience, including strategic marketing leadership.
Experience partnering closely with Sales teams in a relationship-driven or B2B environment.
Demonstrated success developing marketing strategies that support business growth and revenue generation.
Strong knowledge of digital marketing, CRM platforms, marketing automation, and analytics.
Experience leading and developing high-performing teams.
Excellent communication, leadership, and stakeholder management skills.

Nice To Haves

Healthcare, pharmacy, workers' compensation, insurance, or other regulated industry experience preferred.

Responsibilities

Develop and execute marketing strategies that support company growth objectives and sales priorities.
Partner closely with Sales leadership to drive referral source acquisition, retention, and market expansion.
Lead sales enablement efforts through effective messaging, presentations, campaigns, collateral, and other business development tools.
Oversee digital marketing, content strategy, branding, events, website management, and customer engagement initiatives.
Provide strategic recommendations to leadership based on market trends, competitive intelligence, customer insights, and performance data.
Use market research, customer insights, and performance metrics to guide strategy and optimize results.
Establish and measure key performance indicators, including engagement, pipeline influence, and marketing ROI.
Manage the marketing budget, technology platforms, and external vendor relationships.
Lead, coach, and develop the Marketing team while fostering collaboration, accountability, and innovation.
Partner cross-functionally to align marketing initiatives with business objectives and organizational priorities.
Ensure marketing activities comply with applicable regulatory and brand standards.
Oversee corporate communications, public relations, executive communications, and internal communication initiatives to strengthen IWP's brand and reputation.