Marketing Manager

Flagger Force•Hummelstown, PA

About The Position

The Marketing Manager leads, builds, and scales Flagger Force’s marketing and public relations function. The role owns marketing planning, brand stewardship, demand marketing, sales enablement, recruitment marketing, and media relations, while leading internal team members and external partners. Reporting to the AVP of Strategy, the Marketing Manager works closely with the Public Affairs Manager to tell the company’s story consistently and creatively, with measurable results. The role combines hands-on execution with team leadership and introduces tools, methods, and ideas to help marketing innovate and scale. The Marketing Manager develops marketing strategy and plans aligned with company growth priorities, sales targets, and client segments. The role leads brand and messaging, demand generation, digital channels, sales enablement, trade shows and events, public relations, and media relations. It partners with Public Affairs on shared storytelling about workforce development, community impact, and safety, while maintaining clear ownership of marketing and public affairs work. The position also develops the marketing team, manages agencies and other external partners, and determines the right balance of internal and external capabilities. It evaluates marketing technology, automation, and AI tools; builds scalable workflows and measurement systems; reports on performance to senior leaders; and coordinates with Internal Communications to align internal and external messaging.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field; equivalent combinations of education and experience may be considered.
At least 7 years of progressive marketing experience, including building and leading teams.
Proven record of taking ownership of a marketing function or program and improving it through new strategy, tools, and methods.
Experience selecting and managing agencies, staff augmentation partners, and freelancers, including scope, performance, budget, and return on investment.
Experience leading public relations and media relations, including earned media, executive visibility, and award programs.
Hands-on depth across brand, content, digital marketing, events, and sales enablement.
Ability to both execute marketing work directly and lead the people responsible for it.
Confident, self-directed, professional leadership, with the ability to earn trust and take ownership in an established organization.
Excellent writing, storytelling, and creative direction skills, with a strong eye for design and brand consistency.
Data-driven approach and fluency in marketing analytics, website and digital performance tools, and campaign reporting.
Demonstrated use of marketing technology, automation, and AI tools to improve speed and scale.
Organization, proactivity, project management skills, and digital fluency.
Strong interpersonal and cross-functional collaboration skills, with the ability to lead or support as needed.

Responsibilities

Lead marketing planning, set priorities, manage the budget, track results, and establish clear roles and processes.
Develop and execute an annual marketing plan aligned with company growth priorities, sales targets, and key client segments.
Translate business goals into campaigns and programs with defined objectives, budgets, timelines, and success measures.
Monitor market trends, competitor activity, and client needs, and share insights with leadership to inform positioning and growth strategy.
Lead B2B brand and messaging strategy, maintain brand standards and templates, and oversee the creative design system.
Develop the brand’s community pillar and communicate the company’s community impact and second-chance workforce development commitment in partnership with HR and Field Recruiting.
Develop storytelling that highlights the people behind the work and their impact on job sites.
Partner with Sales and client development leaders on campaigns, content, and tools that support pipeline growth, client retention, and expansion into new markets.
Develop and maintain sales enablement materials, including capability presentations, case studies, proposal content, and service collateral.
Lead planning, budgeting, execution, follow-up, and results tracking for trade shows, industry conferences, and client events.
Own the company website and digital marketing channels, including SEO, paid media, email marketing, and social media, with a focus on performance and continuous improvement.
Lead public relations and media relations strategy for brand, business, and recruiting objectives, including press releases, story pitching, announcements, and award submissions.
Develop executive visibility and thought leadership opportunities, and prepare spokespeople for interviews, speaking engagements, and industry recognition.
Maintain a calendar of newsworthy moments, media lists, press materials, and coverage tracking.
Support issues and reputation management with senior leadership and ensure timely, accurate, and consistent external responses.
Manage external PR partners as a shared resource across Marketing and Public Affairs, and build internal public relations capability over time.
Coordinate with the Public Affairs Manager on shared storytelling, public affairs execution support, and a shared calendar of announcements, events, and campaigns, while respecting ownership of legislative, policy, and advocacy work.
Lead and develop the marketing team, including the Marketing Coordinator and Creative Specialist, by assessing capabilities, defining roles, and coaching team members.
Select, manage, and integrate staff augmentation partners, agencies, and freelancers; define scope and hold partners accountable for performance.
Determine the right mix of internal capability and external support, and recommend when to develop skills, hire, or use external partners.
Evaluate and implement marketing technology, automation, and AI tools to improve output, quality, and speed.
Build workflows, intake processes, and measurement systems that make requests visible, sequenced, and deliverable on time.
Introduce new approaches, channels, and methods and help the broader team adopt them.
Provide senior leaders with regular updates on marketing performance, campaign results, and areas of focus.
Coordinate with Internal Communications to align external and internal messaging and ensure employees hear important news first.
Perform special projects as assigned by the Associate Vice President of Strategy and Communications or department leadership.